Voice of Consumer (VOC) Analyst II

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OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.

At Columbia, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: "It's perfect. Now make it better." As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.

ABOUT THE POSITION

The Voice of Consumer (VOC) Analyst is responsible for conducting analysis and leveraging a wide range of analytical and data visualization tools to uncover and communicate opportunities to improve the consumer's experience with products, platforms, and services daily. This role primarily supports ecommerce and DTC in driving the best possible experience for consumers.

HOW YOU'LL MAKE A DIFFERENCE

• Develop a solid understanding of the consumer using both quantitative and qualitative methods, while working with a variety of data (e.g., survey, Voice of the Consumer, UX, behavioral, transactional).
• Identify consumer-focused business problems through gathering and analyzing data, developing and testing hypotheses, and developing and communicating recommendations to the business.
• Provide insights and recommendations to increase site conversion and drive site improvements.
• Identify traffic trends, abandonment issues, and opportunities for improving site conversion rates and various KPIs.
• Regularly review consumer insights to ensure accurate implementation and appropriate level of exposure, adoption, and utilization.

• Utilize existing insights and analytics team findings to systematize recommendations that will further drive action among Columbia Sportswear's audiences
• Design and lead end-to-end consumer experience research endeavors to provide foundational knowledge, tactical decision-support, and outcome evaluation

YOU ARE

• Someone with strong organizational and time management skills, including ability to manage multiple, concurrent priorities in a fast-paced environment
• Able to triangulate and interpret data across disparate data sources to make actionable business recommendations
• Business acumen savvy and possess the ability to understand business/technical requirements for analysis and project purposes
• Naturally curious with a desire to understand and master new ecommerce techniques and strategies
• Professionally driven with high integrity and a keen eye for high-quality inputs and outputs

YOU HAVE

• 2-4 years' experience in a similar role using voice of consumer (VOC) programs such as InMoment and Qualtrics. Experience on client-side in a CX/VOC practice is a plus
• Web analytics experience using FullStory, Adobe Analytics, SFCC, and/or Power BI and interest in learning new tools and technology
• Demonstrated analytical and quantitative skills and ability to use 1st party sales/behavioral data/KPIs and VOC survey data to back up assumptions and develop business cases
• Background in market segmentation brand measurement and strategic brand positioning
• Proven acumen in shaping stakeholder questions for maximum impact with the ability to translate needs into appropriate research initiatives
• Experience partnering with third-party research vendors/agencies is a plus

To learn more about our hiring process during COVID-19, click here .

#LI-AD1

Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.