VP, Account Leadership

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.

We are Fiercely Individual.

Our team in Chicago is a core part of Team DDB, an integrated agency team developing and delivering state-of-the-art marketing solutions geared towards recruiting best-in-class candidates for the US Army. We are building a modernized platform to target, attract, manage and nurture prospects interested in joining the US Army via state of the art customer experiences, as well as bolster the strength of the mission critical organization protecting our borders. We’re building and configuring marketing technology and communications to drive personalization across the entire recruitment journey.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

YOUR ROLE:

The VP Account Leadership supports our client’s overall mission to modernize their data and marketing technology infrastructure to enable best-in-class marketing strategies, reach target audiences with precision, and effectively track, report and optimize each step of the customer journey. This person will balance team leadership and managerial responsibilities with subject matter expertise in overseeing and supporting data and platform enablement deliverables. You’ll provide sound strategic guidance and leadership to your team, colleagues and senior level clients (SVP and CMO level) and other Team DDB agency leaders.  You will provide guidance to the day-to-day teams and senior leaders responsible for managing our clients’ business as well as build relationships with the most senior clients in our portfolio to identify opportunities for optimization and growth and be a trusted advisor as they lead their teams. 

You will be an avid follower of shifts in the data/mar-tech environment and provide guidance to the team and clients as to how to adjust strategy to best position them in the context of these shifts.  You will also educate the broader Account team to ensure we are delivering state-of-the-art counsel and content to our clients.  You will serve as an agency leader and contribute significantly to the performance and revenue of the account. You are a true leader who demonstrates passion in all that you do, an entrepreneur, an innovator, and a driver of growth for your clients’ businesses and RAPP’s.

YOUR RESPONSIBILITIES:

Delivery Management

• Develop a sound understanding of clients’ business issues, industry, competitors, and brands to help guide clients with articulating their needs, and the agency in developing groundbreaking solutions.
• Ensure delivery roadmaps are aligned to client’s business needs and strategic business direction.
• Collaborate with the data and platform enablement teams (marketing operations, marketing science and technology) to garner a deep understanding of the current data and technology ecosystem as well as the vision for the future state in order to enhance capabilities for best-in-class marketing.
• Develop strategic initiatives designed to impact client business and drive agency growth.
• Hold teams accountable to deliver against client roadmaps and course correct as necessary.
• Partner closely with Client Service, Experience Strategy and other relevant leaders to ensure teams are working in an integrated manner to deliver against client goals.
• Communicate powerfully and with credibility to garner trust with executive clients.
• Partner closely with other leaders to develop new tools/methodologies and improvements to ways of working that improve the agency’s – and clients’ performance and profitability.
• Bring past knowledge and experience of industry best practices to establish standard operating processes for monitoring performance and predicting anomalies in data and technical capabilities.

Team Management

• Provide hands-on inspirational strategic leadership and guidance for teams.
• Build strong working relationships with functional leads and team members.
• Keep senior leaders apprised of key client opportunities, potential risks and other key nuances which could affect the health of the business or impact client deliverables.
• Set high standards of quality , develop, coach, and mentor talent.
• Work with Managing Partner and Human Resources to identify, attract and retain talent.
• Provide inspiring team training and thoughtful input on career roadmaps.
• Allocate resources creatively, balancing client needs with profitability.
• Resolve conflict easily and quickly, reducing organization and interpersonal issues.
• Is deeply engaged in development of account team and other functional teams.
• Continually inspire teams to generate new ideas and evolve existing programs.

Business Management

• Build and nurture strategic relationships with decision makers and influencers in the client organization as well as key decision makers across Team DDB agencies.
• Understand the role data and technology platforms play within the clients marketing ecosystem and iInspire clients as well as agency team to new, innovative platform solutions.
• Identify organic growth opportunities and lead associated development plans.
• Consider all financial implications of business decisions, and recommend solutions that protect and grow the agency’s bottom line longer term.
• Participate in new business efforts, supporting the brief, internal team, and client/prospect.

REQUIRED SKILLS:

• 10+ years experience with a focus on developing and delivering data and technology solutions.
• 5+ years experience in client-facing roles driving replatforming and cloud modernization efforts at a digital marketng agency, management consulting or technology consulting organization.
• Experience in the application of data and technology to enable multi-channel marketing programs in the areas of customer acquisition, retention, nurturing and optimization.
• Experience managing an agency team, facilitating talent retention, providing growth, and mentoring opportunities, articulating actionable goals, and resolving personnel issues.
• Experience authoring scope documents, including statements of work, hours/level of effort estimates, BRDs, and technical roadmaps for internal and external consumption.
• Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on tools, techniques, methodologies, vendors, and the wider marketing technology landscape.
• Skilled at presenting complex and abstract ideas clearly, and with confidence.
• Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive client meetings, agency gatherings, and represent RAPP at relevant industry events/public forums.
• Experience with precision marketing, CRM, CDP, Big Data, AI/ML a huge plus.
• Experience working with a DoD or Government Agency a huge plus.
• Excellent planning, organizational, and problem solving skills.
• Must have leadership, coaching and mentoring qualities.
• Excellent interpersonal, presentation and written skills.
• Superb interpersonal and communication skills.
• Strong managerial skills – focus and commitment to talent development.
• Optimistic and confident presence to inspire team growth, encourage talent retention, and motivate service offering excellence.
• Experience working with a DoD or Government Agency a strong plus.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $175,000 - $210,000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.