VP, Acquisition & Growth Marketing

VP, Acquisition & Growth Marketing

As the VP of Acquisition & Growth Marketing, you will lead the strategy and execution of a diverse performance marketing portfolio of growth strategies, including paid and organic marketing channels, partnerships, and more to acquire new customers and directly impact the trajectory of our fast growth, luxury flash sale brands, Rue La La and Gilt.

Reporting to the CMO, this is a unique opportunity to join the Marketing Leadership team, to own the strategy for driving new customer growth and increasing brand awareness while coaching and growing a high-performing team of marketing professionals. This high-impact role will also spearhead cross-functional growth initiatives and serve as a highly visible and active leader within the organization.

We’re looking for…

A strategic performance marketer, a cross-functional leader, an analytical thinker with impactful storytelling, a coach and mentor to lead, develop and engage a diverse team, and an agent of change to challenge the norm and disrupt the market.

What You’ll Do:

• Grow and lead team by building vision and motivating team members through coaching, feedback, and change management
• Scale and optimize multi-million dollar marketing portfolio, focusing on acquiring new customers to Rue La La and Gilt while achieving efficiency (LTV/ CAC) goals
• Develop the vision and own end-to-end strategy for growing key online and offline marketing channels including Facebook, Google, Performance TV etc.
• Lead a robust testing agenda focused on unlocking new channels and strategies to deliver step function efficiency and scale of the acquisition program
• Own key metrics driving the acquisition function, setting a high bar for the team and our partners in terms of analytical rigor
• Communicate insights into drivers of performance and opportunities to the RGG Executive and Management teams on a regular basis
• Own budgeting, forecasting and investment justification
• Serve as a key leader within the company, identifying and driving business opportunities through cross-functional partnerships across Marketing, Creative, Product Management, Technology and Merchandising

About You

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.

• • 10+ years’ experience leading customer acquisition and growth marketing programs in high-growth B2C e-commerce/retail environments
  • Proven track record successfully managing and scaling a multi-million dollar ($10M+) acquisition budget to deliver results in a dynamic, fast-paced organization
  • Strong people leadership skills with focus on scale, people development, and fostering an inclusive team culture
  • Demonstrated exceptional analytical horsepower and data-driven problem-solving skills; owned start-to-finish analytic solving of complex marketing problems using analytics/ business intelligence tools such as Tableau, SQL, etc.
  • Proven ability to drive rigorous prioritization and decision making to achieve complex goals
  • Entrepreneurial and global ownership mindset, with proven ability to influence and build advocacy for ideas at all levels of the organization
  • Passion for understanding consumer behavior and taking a few risks to explore new avenues to engage and delight customers

Important COVID-19 Guidance (for candidates applying to roles in our MA, NY and CA offices): Per Rue Gilt Groupe’s policy, all associates who will work at our MA, NY or CA offices must be fully-vaccinated and proof of vaccination will be required.

ABOUT US:

Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.

Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and Shop Premium Outlets.

Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.