VP Agency Development, North America
Job Description
GumGum is a contextual-first global advertising technology company that captures peopleās attention, without the use of personal data. We believe that a digital advertising ecosystem based on understanding a consumerās active frame of mind rather than behavior builds a more equitable and safer future for consumers, publishers and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide. For more information, visit gumgum.com.
The VP Agency Development, North America will be in charge of driving sales strategy, bringing in new business, helping the broader sales team grow existing business and managing senior-level relationships with media holding companies as well as independent agencies.Ā
This role will also be focused on striking Supply Path Optimization (SPO) partnerships and increasing annual Open Market spend from agencies across the GumGum SSP for Display and Video. GumGum is looking for aĀ sales leader who enjoys rolling up their sleeves, has a growth mindset, while also keeping an eye towards scalability and efficiency. To be successful in this role, the incumbent must be an analytically driven as well as a creative problem solver who has experience overseeing SPO/Open Market efforts for a Supply Side Platform or equivalent, and has a proven track record of putting deals together with brands and agencies. It is paramount that the VP be resourceful and collaborative with agency and brand clients, as well as managed services sellers in North America.
Note: GumGum currently operates in a āwork from homeā virtual environment with sporadic opportunities for in-person business and morale events (health guidelines permitting). There will not be any requirement to go into the office on a daily basis moving forward. GumGum is only open to hiring remote candidates who are residents in the following states: AZ, CA, CO, CT, FL, GA, IA, IL, IN, KY, MA, MD, MI, NJ, NY, OH, OR, PA, TN, TX, UT, VA, WA, and MN, however prefers candidates located in New York and surrounding areas.
What You'll Achieve
- Drive revenue
- Manage complex demand and SPO partnerships directly with holding co and independent agencies, as well as advertisers (occasionally).
- Establish trust
- Position GumGum as a marketing leading and trusted exchange filled with quality inventory to meet the needs of our open market buyers.
- Omnichannel selling
- Develop a trusted relationship with the existing managed services sales team who is focused on GumGum's core product offering. The VP Agency Development and the VP of Media Sale should partner to maximize revenue within holding companies.
- Internal alignment and communications
- Collaborate with other department leads and executives throughout the company to drive overall demand to our open market exchange business in a well coordinated effort, such as Supply, Programmatic DSP teams, and Product.
- Marketing Strategy
- Partner with marketing to develop a marketing strategy to build awareness and lead gen with buyers as part of our overall omnichannel strategy.
- Dashboards & Analytics
- Implement pipeline tools and tracking systems to increase daily/monthly/annual revenue targets while also allowing for effective forecasting and KPI tracking.Ā
- Mobility
- Travel as necessary in support of business objectives (prospect/client meetings, conferences, internal meetings)
- Product Needs
- This person is expected to produce feedback of client needs from a product perspective and pair each with the appropriate revenue opportunity.
Skills You'll Bring
- 10+ years of Leadership / Senior Sales experience in sales and business development.Ā
- 3+ years Experience working at an SSP and responsible for structuring SPO, Preferred SSP Deals, and other initiatives to generate open market demand.Ā
- Experience in dealing with and active connections with senior level key decision makers at the biggest agencies in the world.Ā
- Past experiences developing and implementing complex strategies across a large number of internal and external stakeholders
- Able to navigate internal channel conflict due to different product offerings
- Solution leadership: able to shape the roadmap of features requested by clients and lead discussion in relationship with our Product Management and R&D team
- Understand the dynamics of the sell-side, most notably operations of supply side platforms and ad serving tech
- Significant depth with programmatic display and video, including technology, operations and go-to-market
- Ability to present effectively to C-level executives and confidently navigate challenges
Perks & Benefits
- Medical, Dental, and Vision coverage including 100% premium coverage for employee + spouse/familyĀ
- Flexible Spending Accounts (FSA)
- Short-Term and Long-Term DisabilityĀ
- Paid Parental Leave - Birth parents up to 16-18 weeks. Non-birth parents up to 10 weeksĀ
- Transitional Return-to-Work Schedule from Parental Leave
- Modern Family Support and Resources
- Employer-Matched 401(k) Retirement Plan
- Life Insurance and AD&D
- Stock Incentive Program (role dependent)
- Employee Assistance Program
- Legal and Identity Theft Protection
- Student Loan Repayment Assistance
- Work From Home StipendĀ
- Wellness ReimbursementĀ
- Flexible Time Off (Unlimited PTO)
- Veterinary Discounts (Pet friendly organization - we love our fur babies! IG: @dogsofgumgum)
- WeWork monthly pass
- GumGum Gives Back volunteering/social impact opportunities
- Virtual and in-person company events/celebrations
- Anniversary recognition and awards
- Business Travel Accident
Career & Development Focus
- Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
- Opportunities to pursue business related side projects and yearly Hackathon
- Highly encouraged to contribute to open source software, including our own open source software
- Environment of learning from peers, including meetups, presentations and blog posts
- Opportunity to work with cutting edge technology
- Life Skills sessions - geared towards the whole life/ health / person
- Leadership Bites Dinner Series - connecting current and future GumGum leaders over great food and meaningful conversationĀ
- The VOICE Coalition - through our council committee, The VOICE Coalitionās mission is to build an equitable, supportive, and inclusive culture where all voices are heard and all differences are celebrated through thoughtful, engaging, and authentic programming and community involvement. Weāve created awareness and appreciation for our employees through Hispanic Heritage month, Women of GumGum, Asian Pacific American, GG Pride, etc.
Awards
- BuiltinLA #7 Best Places to Work 2022
- BuiltinLA Best Places to Work 2021
- Ad Exchanger Programmatic Power Player 2022 and 2021
- Digiday Media Awards Europe finalist 2022 and 2021
- Ernst and Young Entrepreneur of the Year, Greater LA finalist 2022
GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO
Follow us on our socials...
Instagram: @gumgum & @dogsofgumgum
LinkedIn: GumGum
Tweet us: @gumgum
Facebook: GumGum
Date Posted
09/22/2022
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7
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