VP, Amazon Acquisitions and Secured Card

Job Description:

Role Summary/Purpose:

The Amazon portfolio is one of the fastest growing credit card portfolios at Synchrony Financial. The Vice President (VP), Amazon Acquisitions and Secured Card will be the acquisition and Secured Card marketing leader and will, in close cooperation with Amazon, be responsible for developing and executing an acquisition marketing strategy, as well as driving overall growth for the Secured Card product.

Core responsibilities include definition and evolution of the value proposition and acquisition offers, evolving existing and launching new acquisition channels as well close alignment with the lifecycle manager to ensure a great Customer Experience.

In addition, this VP role will own and drive growth for the Amazon Secured Card product. This includes marketing and other initiatives to drive new accounts and purchase volume, as well as ensure optimization and synergy between our secured and unsecured products.

This role will be responsible for managing the acquisition and Secured Card relationships with the product & marketing teams at Amazon, as well as internal and external stakeholders (e.g. agency) and other functional teams (e.g. Credit & Finance), plus own reporting and forecasting of key performance metrics.

We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Acquisition marketing channels: Evolve existing and add new acquisition channels
• Acquisition offers: Develop and test profitable and innovative new offers
• Own wing-to-wing marketing and growth of the Amazon Secured Card product, including account acquisition and customer engagement / usage
• Develop strategy and implement plan to optimize account generation between Secured Card and Store Card PLCC products
• Build and market credit education tools and communications to assist Secured Card customers in building or rebuilding their credit
• Value prop: Evolve value proposition through innovation and competitive benchmarking
• Client management: Work with Amazon Payments team on a day-to-day basis
• Budget: Manage acquisition and Secured Card marketing budget
• Reporting & forecasting: Own new account reporting and forecasting, as well as overall growth metrics for the Amazon Secured Card program
• Data analytics: Leverage data to develop new account and Secured Card analytics and leverage to continuously optimize acquisition offers, channels, engagement, and value prop
• Research: Drive research agenda to better understand prospects and existing cardholders to bring future opportunities to light
• Project management: work with outside vendors (e.g. Creative agencies, Print/Production, etc.), and internal cross-functional units (e.g. Risk, Legal, Operations, Systems, Field sales team, etc.) to successfully build & implement marketing programs
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 9 years of relevant work experience
• A minimum of 5 years in client marketing experience to include:
• Experience in client facing roles and digital marketing.

Desired Characteristics:

• Proven strategic thought leadership
• Online marketing experience, including social and email
• Strong team leadership and project management experience with a record of delivering on time and across functions
• Experience in financial services and/or credit card marketing
• Ability to influence and gain commitment at all organizational levels
• High level negotiation, communication and influencing skills
• MBA

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Our Commitment

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you'll find community to connect with and opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 85,000.00 - 170,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 12

Job Family Group:

Marketing