VP, Analytics

RAPP Dallas is looking for a VP, Analytics to join our award-winning Marketing Sciences team.

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets

YOUR ROLE:

The VP, Analytics oversees analytics strategy and insight across client engagements and leads efforts to inform, power, measure and optimize marketing efforts across multiple channels.  This position leads a team of analysts, works closely with cross-functional agency leadership and interfaces directly with senior clients.

YOUR RESPONSIBILITIES:

• Identify, scope, propose and direct the appropriate application of analytical services for RAPP clients
• Design and recommend appropriate analytic methodology and approaches to accomplish client goals
• Develop phased evolutionary roadmaps for clients to progress their analytical sophistication over time
• Provide managerial leadership to a team of analytics professionals ranging from entry level to management, enabling and guiding them to:
  • Use quantitative data to assess and reveal customer profiles, customer segments and customer behaviors to enable business and marketing decision-making and strategy
  • Inform business rules development for dynamic communications strategies through effective correlation of customer segmentation, behavioral patterns and trigger events
  • Establish meaningful KPIs, define learning agendas and establish thorough measurement, data and attribution plans
  • Provide meaningful reporting, effectively analyze outcomes and translate into actionable insights and recommendations
• Activate the Marketing Sciences COE to design and develop predictive analytic solutions, primary research, machine learning and AI applications and analytic technology activations as required to fulfill on analytics strategy
• Author POVs and other IP covering recent trends and developments in marketing analytics and data-driven marketing
• Codify best practices, package case studies, share methods and define new standards in collaboration with the RAPP network team
• Actively participate in new business pitches including team leadership, content creation and in-room presentation
• Oversee staff development plans for direct reports, providing feedback and performance evaluations, coaching, and training as required

 REQUIREMENTS

• 10+ years marketing analytics experience, at least 3 years with Advertising/Marketing agency
• Bachelor’s degree in related field
• 5+ years of experience managing analytics professionals; experience managing teams in multiple locations and off-shore a plus
• Extensive working background in digital analytics (site analytics, social, EM, online, etc.)
• Extensive knowledge of database marketing principles and database structure
• Extensive knowledge of statistical analysis, marketing mathematical rigor, test and learn plans and ROI
• Strong knowledge of direct marketing principles and best in class methodologies
• Working knowledge of digital measurement technologies (tagging, web services, digital tools, etc.)
• Working knowledge of social/digital listening tools
• Understanding of emerging research methodologies and technologies
• Proven analytical skills including interpretation of data and translation into actionable insights
• Strong communication, presentation and story-telling skills
• Strong management skills and a proven track record of talent development

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.