VP, Analytics - Sam's Club

Job Description:

Role Summary/Purpose:

This VP, Sam's Club Analytics role will lead development of Analytics Strategy to engage cardholders through the lifecycle of the credit card program. This role will lead development and execution of annual Lifecycle Analytics plan, work closely with Internal & Client Marketing teams, provide thought leadership and recommend business actions that drive profitable sales growth. This role will partner cross- functionally to deliver comprehensive data insights on product/channel & category engagement, portfolio diagnostics, marketing initiatives measurement, customer behavior analytics/segmentation, value prop measurement and forecasting. They will also act as consultant for senior leadership team of the portfolio and be and advocate of insights driven changes to the portfolio growth strategy. This is a hands-on role that requires daily use of analytical and data-mining tools.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We're proud to offer you choice and flexibility.

Essential Responsibilities:

• Develop and lead Lifecycle Analytics Agenda: Align with business priorities, develop lifecycle analytics goals and be an insights driven cardholder engagement/sales growth strategist for portfolio Senior Leadership like GM & Marketing SVP and external client
• Partner with lifecycle marketing team. Own the full cycle of analytical deliverables - ideation, data mining and analysis, identification of insights and presenting a business story with recommended actions to the stakeholders
• Act as a strategy and analytic consultant for large-scale lifecycle marketing initiatives, providing guidance and leadership for the design, analysis and measurement phases of the project.
• Collaborate with cross functional teams in product, marketing, credit, and IT/operations to provide comprehensive insights into cardholder engagement
• Groom junior analysts on the team and drive delivery of lifecycle analytics goals and end-to-end support for all lifecycle marketing projects. Lead and prioritize workload of offshore analysts to ensure high-quality execution and delivery of analytics, measurement and reporting projects
• Create "test" and "learn" and recommend targeting strategies/optimization using advanced analytical tools such as segmentation and other statistical models
• Develop and groom relationships with portfolio senior leadership, GM and client to become the SME and review portfolio goals performance periodically and present robust business cases for driving growth
• Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights.
• Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio.
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree in STEM field, or in lieu of degree a high school diploma 11+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry.
• A minimum of 7+ years of work experience to include:
  
  • 5+ years using statistical analysis tools and data warehouse tools
  • 3+ years' experience within the financial services, credit card payments, or retail /Consumer Packaged Goods industry
  • 3+ years leading large-scale analytics projects
  • 1+ years of client facing experience

Desired Characteristics

• Bachelor's degree in Mathematics, Statistics, Database Marketing or Quantitative Analysis preferred
• Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred
• Experience with CoBrand credit card products preferred
• Proven hands-on experience utilizing analytical tools such as SAS, SQL, or open-source tools such as R and Python.
• Advanced development of dashboards and data visualization tools such as Tableau or Birst.
• Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred
• Experience using external data sources to drive growth for clients
• Strong marketing, creative and analytical skills.
• Ability to influence senior corporate decision makers.
• Excellent communication skills both written and verbal
• Ability to innovate and find creative solutions to meeting business goals
• Proven ability to work independently yet as key member and contributor to a broader team

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Our Commitment

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you'll find community to connect with and opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 100,000.00 - 170,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 12

Job Family Group:

Marketing