VP Brand & Communications

Flo Health Inc. · Other US Location

Company

Flo Health Inc.

Location

Other US Location

Type

Full Time

Job Description

We’re quite proud of our achievements…

250M+ downloads, 48M+ monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

…and we’re just getting started.

We’re Flo Health, a rapidly growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

And there's never been a more exciting time to join us.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now though, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better - we’re set to become the world’s favourite female health brand.

Big plans, right?

They absolutely are -  that’s why we’re hiring.

The Job

Flo Health’s brand is at an exciting stage. Already the most downloaded and used iOS app in the health category, the time has come to take Flo’s revised brand positioning to market. With a strong purpose to build a better future for female health by helping women harness the power of their body signals, and a business ambition to become the essential health partner for a billion women worldwide, Flo is now looking for a senior leader to drive the public relations and the brand to new heights.

What you’ll be doing
  • Leading and being accountable for the vision, strategy, and results of brand positioning and campaigns, harmonizing a clear brand message across all channels, online and offline.
  • Developing a framework for Flo’s growing investment in brand & comms led initiatives, from measuring output and ROI to partnering with the finance and data teams.
  • Owning and leading the communications strategy, creating a strong consultative network with the Marketing, Medical Science and Product Teams
  • Developing a strategy for elevating Flo’s inspiring case studies in the media, to highlight how much more Flo can do than simply tracking your cycle
  • Leading and coaching a team of talented PR/Comms and Brand teams to deliver cohesive campaigns that deliver the message of Flo’s purpose and value proposition
  • Developing the strategy to use brand-led initiatives for customer growth, from inspiring brand ads to scrappy homegrown tactics
  • Owning and developing Flo’s prosocial strategy, determining how our Product can make the biggest impact to those in need, and how to amplify that story
  • Partnering with other teams in the business to ensure the Flo brand is cohesively represented across multiple channels
  • Partnering with the exec team to ensure Flo’s corporate communications reflect and augment the company mission, and that Flo is as prepared as possible for media-related events
  • Partnering with external agencies and internal creative team to bring the best ideas to light
  • Where necessary, acting as a company spokesperson
What we’re looking for
  • 12+ years of experience managing highly engaging B2C brands. Health & Fitness, Sports, Fashion brands as an advantage
  • 7+ years in leadership roles
  • A passion for for creating a better future for female health, and and understanding of how our femtech products can deliver on that purpose
  • A deep understanding of public relations, and what makes a great narrative for the media
  • Customer obsession, determined about delivering incredible customer experience
  • Brilliant stakeholder & communication skills - you can unite and manage strong wills
  • Ability to thrive in ambiguity and take ownership, strong creative problem-solving skills
  • Resourceful, optimistic, tenacious, confident, and full of energy
  • Ambitious, results-driven with a bias to action. You have a can-do-more approach, a passion for making an impact and exceeding your goals

Reward

People perform better when they’re happy, paid well, looked after and supported. 

That’s just a fact.

On top of competitive salaries, for employees at Flo we offer:

  • A fully flexible working environment wherever you’re at your best: at home, in our offices, or a mix-and-match of both
  • Company equity grants through Flo’s employee share option plan (ESOP)
  • Career growth, progression, and learning development resources
  • Workations - an opportunity to work abroad for two months’ a year
  • Six months fully-paid maternity leave with return to work bonus (including same-sex and adoptive parents)
  • One month fully-paid paternity leave
  • Annual salary reviews
  • As many free premium Flo subscriptions as you’d like 
  • A whole host of other benefits (health/pension/social schemes - dependent on location)

Our Culture

It’s pretty hard to condense a culture down to a few words, but we do all have a few things in common.

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a rapidly growing business means that the answers aren’t always there for us already, but that’s okay; it’s part of the excitement!

If this resonates, we might be the right place for you.

We know that building the future of female health isn’t going to be easy,
but we’re hoping you’re up for the challenge.

 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

Apply Now

Date Posted

09/08/2022

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