VP, Business Development & Partnerships
Job Description
The VP of Business Development & Partnerships at Westbrook Media is responsible for leading and managing the revenue team that is responsible for identifying, qualifying, and winning strategic new business while partnering closely with our Partner Management team to ensure a smooth integration for our new clients into the business.
As a business leader, the VP establishes a revenue growth strategy while balancing their responsibilities as a player-coach. Such duties include operating as a solutions-oriented partner for new business opportunities across our brand and entertainment marketing verticals and driving alignment with our Studios executives to ensure internal synergies are maximized.
As the team lead/coach, the VP will advise on strategic accounts to shape and negotiate complex deal structures that support Media’s growth strategy. Additionally, as required, the VP will lead negotiations with key accounts with C-Level/Executives to drive successful deal closure. Other administrative management responsibilities include driving the success of the Revenue team by providing effective support and management, including, but not limited to, setting and aligning the team behind shared goals and tracking performance, and providing feedback as necessary.
This position is a people manager/leader that reports directly to the President of Westbrook Media.
Who You Are:
- A creative seller who knows how to build unique deal structures and connect the dots between brands, platforms, media, and creators.
- Someone with a deep rolodex of brand marketers and agency relationships that you can call upon from day one.
- Experience selling branded entertainment and branded content & developing campaigns with brands either at an agency or similar background is required.
- The ability to navigate media and distribution channel strategy across several platforms is strongly preferred.
- Experience navigating deals with major talent is a plus.
What You’ll Do:
- Co-lead & devise a revenue growth strategy outlining ways to create new revenue streams in partnership with Sr. leadership & with executive buy-in.
- Oversee the business development of strategic accounts and shape and negotiate complex deal structures that support Media’s growth strategy.
- Operate as a solutions-oriented partner for new business opportunities across our brand and entertainment marketing verticals and drive alignment with our Studios executives to ensure internal synergies are maximized.
- Creatively build partnerships in and around Westbrook, effectively navigating IP, network, and partner sensitivities.
- Position and sell products ranging from original series, brand-funded original series, creative services, social media strategy, audio, in-show integrations, and more.
- Maximize your network and foster your existing client relationships through creative efforts.
- Implement processes to increase visibility into revenue, such as creating an internal profitability tracking system organized by client/agency/vertical/ and quarter/year, resource management, etc., and systematize workflow to ensure efficiency.
- Identify ways to increase team effectiveness and develops a solution with the support of other team members.
- Proactively partner with the development team to develop ideas and products to take them to market.
- Drive alignment as a liaison between clients and our creative and production teams.
- Manage strategic programs with brands and creators while overseeing the marketing of those programs.
- Act as an in-house expert on brands integrating into IP, supporting short-form, unscripted TV, scripted TV, documentary, and film.
Westbrook is proud to be an Equal Employment Opportunity employer. Westbrook believes that diversity and inclusion among our colleagues are critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. All employment is decided on the basis of qualifications, merit, and business need.
At Westbrook, we carefully consider a wide range of factors to determine a fair and equitable compensation package. Pursuant to state and local pay disclosure guidelines, the base salary for this role is between $200,000 - $250,000 per year. The final offer amount will consider a wide range of factors in making compensation decisions, including, but not limited to, a candidate’s experience relevant to the job and the company’s compensation philosophy.
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Date Posted
08/16/2023
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5
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