VP, Corporate Marketing
Job Description
About SecurityScorecard
Funded by world-class investors including Silver Lake Waterman, Moody’s, Sequoia Capital, GV, Riverwood Capital, and others with over $290 million in funding, SecurityScorecard is the global leader in cybersecurity ratings and the only service with over 2M+ companies continuously rated. Founded in 2013 by security and risk experts Dr. Aleksandr Yampolskiy and Sam Kassoumeh, SecurityScorecard’s patented rating technology is used by over 16,000 organizations for enterprise risk management, third-party risk management, board reporting, due diligence, and cyber insurance underwriting. This is done by measuring your and your vendors' cyber-health by assigning a security rating of "A" through "F" based on outside-in, non-intrusive data. SecurityScorecard continues to make the world a safer place by transforming the way companies understand, improve and communicate cybersecurity risk to their boards, employees, and vendors.Â
SecurityScorecard is headquartered in NYC with over 550+ employees globally. Our culture has helped us be recognized by Inc Magazine as a "Best Workplace," "Best Places to Work in NYC" by Crain's NY, and one of the 10 hottest SaaS startups in NY for two years in a row.Â
About the Role
The Vice President, Corporate Marketing is a highly collaborative, business-savvy professional who has solid experience in brand, content, and communication strategy development. You will be an accomplished leader with a solid track record in defining, building and amplifying a category defining brand across broad global stakeholders to fuel and accelerate our growth.Â
What you will do
- Build and lead a best-in-class Corporate Marketing team that is data driven and focused on outcomes aligned to our corporate strategy.
- Develop and execute an integrated 360 degree communication strategy for including media, industry analysts, influencers, employees, users, partners, investors and government affairs.
- Lead the development and elevation of our brand at every customer touch point, ensuring consistency and integrity.
- Own the social media strategy and ensure our brand is represented appropriately across platforms.
- Manage executive communications strategy ensuring key leaders are effectively positioned with key stakeholders.
- Manage the public relations program including establishing the outreach strategy in conjunction with the PR firm to ensure coverage in Tier-1 publications. Report on our share of voice and other KPIs.Â
- Build an Industry Analyst relations program to ensure SecurityScorecard reputation is effectively portrayed and comprehended with key stakeholders.
- Select, manage and facilitate collaboration across agencies and contractors as required in support of goals and objectives.Â
- Manage a team of brand, content marketing, and communication professionals, encourage cross functional partnerships, speed and agility.
- Establish a Brand measurement Index to measure and optimize awareness, perception and preference with associated KPIs, assessing our brands contribution to growth.
- Manage programs for publicly posted customer reviews on platforms such as G2, Gartner PeerInsights and more.
- Stay on top of best practices, trends and technology and bring innovative solutions to address challenges.Â
- Must be a hands-on, active leader who loves to write, debate, and engage with media, influencers and other third parties.
Qualifications:
- 10+ years in progressive leadership roles in comms, marketing, brand, including team building and leadership.
- B2B enterprise technology, SaaS, late stage growth experience preferred.Â
- Cybersecurity/Saas experience strongly preferred.
- Experience working with industry analysts such as Gartner, Forrester, IDC, ESG, etc.
- Strong background and experience leading global PR programs and firms.
- Experience marketing in a B2B context with both channel partners and direct sales force
- Superb communications skills, including writing, verbal and editing.Â
- Global experience with cultural communications awareness
- Ability to achieve results in a fast-paced and dynamic environment, often on short deadlines.
Nice to Haves:
- Familiarity with digital content development such as videos a plus
- Previous experience with Agile Marketing a plus
- Prior experience working with marketing and web technology such as Marketo, Drift, Sprout Social, Google Analytics, and ad platforms.
Benefits
We offer a competitive salary, stock options, a comprehensive benefits package, including health and dental insurance, unlimited PTO, parental leave, tuition reimbursements, and much more!
SecurityScorecard embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skillsets, ideas, and perspectives. We make hiring decisions based upon merit and do not discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
Date Posted
08/31/2022
Views
5
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