VP Credit Card Acquisitions

About Zeta

Zeta is aNext-Gen Banking Techcompany that empowers banks and fintechs to launch banking products for the future. It was founded by Bhavin Turakhiaand Ramki Gaddipati in 2015.Our flagship processing platform - Zeta Tachyon - is the industry’s first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 15M+ cards have been issued on our platform globally.Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios.Zeta has over1700+employees - with over70%roles in R&D - across locations in theUS,EMEA, andAsia. We raised$280 millionat a$1.5 billionvaluation from Softbank, Mastercard, and other investors in 2021.

Learn more @www.zeta.tech,careers.zeta.tech,Linkedin,Twitter

About the Role

We are looking for a VP Credit Card Acquisitions with a deep understanding and hands on experience in strategizing, defining and managing high volume acquisition programs for large credit card portfolios, including but not limited to one or more of digital aggregators and affiliate marketing, SEM, SEO, content marketing and referral marketing. This role will report directly into our CEO, Bhavin Turakhia, and be responsible for a team of Marketing associates that help our clients optimize their card acquisitions.

Responsibilities

• The ideal candidate has hands-on experience across various dimensions of managing new customer acquisition for large Credit Card Portfolios including -
• Digital Aggregators - Hands on experience in negotiating, setup and funnel optimization with aggregators and financial product comparison websites
• Funnel Conversion and Optimization - Expertise in A/B testing, funnel optimization, conversion optimization
• Analytics - Experience in creating conversion dashboards, and measuring and optimizing CAC to ensure our financial goals including payback period and RoA are served
• Automation knowledge - Indepth knowledge of various campaign management tools and analystics tools

Skills and Attributes required

• Deeply Analytical and Data Driven
• Engineering Mindset - Ability to operate from first principles, heavily leverages tools and technologies, high tech aptitude
• Indepth knowledge and understanding of Digital Aggregators and Digital Marketplaces
• Expertise in Funnel conversion, A/B testing, Analytics and conversion optimization
• Hands-on, Roll up your sleeves and get into the details attitude
• Leadership skills - Ability to identify, attract, inspire, train and retain the best talent and operate with a lean and efficient team

Experience and Qualifications

• Demonstrable experience (preferably 8+ years) across heading acquisitions for banking products, specifically credit cards / unsecured lending
• Degrees in Engineering / Digital Marketing desirable

Equal Opportunity

• Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success