VP, Demand Generation & Marketing Operations

Company Description

Therapy Brands is the leading provider of software and services for mental health professionals. Our software solutions are used by more than 30,000 therapy practices, ranging from small independent practitioners to large enterprise organizations, for mental, behavioral, and rehabilitative therapy. Our purpose-built practice management, electronic medical records, e-prescribing, and billing solutions enable clients to spend more time with patients, get paid faster, and deliver better treatments. Learn more at www.therapybrands.com.

Job Description

We are seeking a visionary VP of Demand Generation & Marketing Operations to spearhead our demand generation strategy and execution, driving growth and market penetration for our healthcare SaaS solutions. This role requires a blend of strategic thinking, creative marketing, and analytical prowess to effectively generate demand and build a scalable lead generation engine. The ideal candidate will have a strong background in digital marketing within the healthcare IT or SaaS spaces, and a proven track record of success in scaling demand generation efforts that significantly impact revenue growth. A strong understanding of the MarTech stack and how to integrate multiple tools, including the Salesforce Marketing Cloud, to drive a highly efficient inbound lead generation engine is required for success in this role. 

Responsibilities: 

• Develop and execute a comprehensive demand generation strategy that aligns with business goals and targets key segments within the healthcare and therapy markets. 
• Lead cross-functional teams to design and implement high-impact marketing campaigns across various channels, including digital, email, events, and content marketing, to drive lead generation and customer acquisition. 
• Leverage data and analytics to continuously test, measure, and optimize campaign performance and marketing spend to achieve maximum ROI. 
• Collaborate closely with sales, product marketing, and customer success teams to ensure alignment on target audiences, messaging, and lead management processes. 
• Oversee the management and optimization of marketing automation and lead nurturing processes through email, content, and social channels. 
• Build and maintain a robust marketing tech stack that supports efficient and effective demand generation activities. 
• Develop and manage the demand generation budget, ensuring strategic allocation of resources for optimal results. 
• Provide leadership and mentorship to the demand generation team, fostering a culture of innovation, performance, and continuous improvement. 

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred. 
• 10+ years of experience in demand generation or digital marketing, with at least 5 years in a leadership role, preferably within the healthcare IT or SaaS industries. 
• Proven track record of developing and executing successful demand generation strategies that have significantly contributed to business growth. 
• Strong analytical skills, with experience in measuring and optimizing marketing ROI and performance metrics. 
• In-depth knowledge of marketing automation tools, CRM systems, and digital marketing technologies. 
• Exceptional communication and collaboration skills, with the ability to work effectively across functions and with senior leadership. 
• Creative thinker with a growth mindset, constantly seeking innovative ways to reach and engage target audiences. 

Additional Information

While we have outlined some key qualities we typically seek, it is essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they are not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria. 

The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate - apply today and let's explore the exciting possibilities together! 

At Therapy Brands, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.

We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community. ​

While we have outlined some key qualities we typically seek, it is essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they are not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria. 

The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate - apply today and let's explore the exciting possibilities together! 

At Therapy Brands, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.

We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community. ​

​We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status. 

Therapy Brands is an equal opportunity employer.