VP, Digital Marketing & Operations

As the VP, of Digital Marketing & Marketing Operations, you will set the roadmap for our overall digital marketing and marketing operations strategy, while leading a team who can analyze data and turn it into insights to better inform the overall marketing and digital strategy. In this role, you will build a team of talented digital marketers and marketing operations experts who are passionate about driving scalable growth for the business, while at the same time integrating acquired businesses' digital properties/systems to mitigate risk and maximize synergies/success. This role reports directly to the CMO.

• Set the overall Marketing technology, digital marketing, and marketing operations strategy that drives the broader strategic initiatives of the Marketing and Growth team 
• Oversee the management of the digital marketing channel budget to ensure every dollar is being used to maximum effectiveness
• Lead the Marketing Operations and Marketing Technology team to strengthen governance, processes, systems, and integrations
• Lead the digital strategy integration track to consolidate acquired businesses into a single website, and common set of systems, vendors, budget, processes, and culture
• Align with the VP of Corporate Communications, VP of Brand & Content, and the VP of Lifecycle Marketing to ensure the execution of all campaign components are done seamlessly across channels
• Partner with the Head of Sales Operations to ensure continued collaboration and alignment 
• Build a staffing plan for the Digital Marketing and Marketing Operations teams that scale for future growth of the business to ensure appropriate resource allocation to support and lead initiatives
• Present to the CEO and senior leadership team on key trends and the impact Marketing is having on the outcomes of the business
• Assess the current marketing technology stack and identify areas of improvement to fill existing gaps

All the qualities of a successful leader in a dynamic, highly matrixed organization: exceptional collaborator, communicator, and manager; results-oriented from a foundation of best practice process; a proactive planner, navigator of competing priorities, and responsive problem solver; skilled with numbers (evaluating analytics, managing budgets); and the ability to be a flexible leader, confident in their domain.

• 10+ years of experience driving digital direct-response marketing programs in a fast-paced environment 
• 10+ years B2B experience with preference given to Enterprise & B2B SaaS experience
• Demonstrated experience in Marketing Operations including CRM, marketing automation systems, and strategy
• Demonstrated experience in Web Strategy including information architecture, SEO, conversion rate optimization, WordPress development, and website governance is a plus
• Experience managing individual contributors including hiring, inspiring, and leading within a fast-paced, ever-changing marketing organization 
• Collaborating effectively with sales to achieve results - building a deep relationship where they’re trusted partners and allies working as one team
• Experience working with Sales Operations and Finance to define and develop forecasts, goals, and reporting
• Experience driving targeted messages in B2B markets with account-based marketing 
• Experience with integrating acquired businesses as an asset
• A track record of delivery on complex projects, using strong organizational skills, and the ability to influence and work cross-functionally
• Excellent written and oral communication skills to effectively market the work of Marketing internally
• Strong analytical and quantitative skills – must have the ability to analyze and derive meaning from data which you will then translate into actionable changes
• Ability to build budgets with justification and validated assumptions to explain marketing plan, impact, and ROI

• Equity in Series C startup with high growth potential
• Comprehensive healthcare plans (Choice of PPO & HMO available)
• Generous PTO policy and flexible working arrangements
• 401K with company match
• Free breakfast/Lunch (in-office)
• UberEats Credit - $20/week for remote, $30/month for hybrid 
• 100% paid Parental Leave for 12 weeks
• Annual educational fund
• $300 home office set-up stipend (one-time)