VP Digital Strategy & Personalization (Remote)

Position Title: VP Digital Strategy & Personalization

Location: Virtual, United States

Employment Type: Full-Time

Onsite, Remote or Hybrid: Remote

Department: Marketing

COMPANY SUMMARY:

Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like AT&T, National Park Foundation, Laborie, and Bank of America work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.

Aprimo helps enterprises unleash the power of their content by providing a marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs.

Founded in 1998, Aprimo has five offices internationally, including Chicago headquarters, and offers a flexible work-from-home/remote-work policy.

Named a Leader in Digital Asset Management (DAM) and Marketing Resource Management by Forrester and winner of the 2021 Tech Cares Award for our work with Aprimo HELPS, we build on the power of our people to make an impact both in our industry and in our communities.

POSITION SUMMARY:

The VP of Digital Strategy & Personalization will join our Aprimo Marketing team. As an organization we are dedicated to creating a world-class digital experience for our prospects, customers and employees.

This position will play a pivotal role in realizing that vision by working closely with senior leadership to set strategy, priority and to execute on the evolution of our MarTech stack, web, mobile and marketing experiences. This role will lead our Digital Experience Platform team overseeing several functions including Web Development, Marketing Operations, Conversion Rate Optimization, Personalization and Analytics. These teams lead and/or collaborate closely with IT, other Marketing teams, Product, Demand Gen, Content, SEO, and others to create relevant, best-in-class experiences that increase engagement and drive efficiency, pipeline, and revenue.

WHAT YOU WILL BE RESPONSIBLE FOR:

• Drive strategy and long term vision to build best in class experiences that deliver results.
• This role will own our personalization strategy including the vision, roadmap, planning, and execution, as well as act as the Marketing Owner for the key digital experience platform and related personalization tools.
• Responsible for working with Analytics, BI, Marketing and other stakeholders to identify, create, and activate key audience segments to drive personalization and related reporting.
• This role will own our conversion rate optimization and AB/multivariate testing and optimization program responsible for improving lead conversion and other KPI's, as well as be responsible for any supporting technology.
• Own the creation and maintenance of the Annual Digital Marketing Budget; working with Finance to balance and maintain; Collaborate with other marketing stakeholders such as Analytics and Content leaders to account for their budgetary needs.
• Responsible for creating our Digital Experience Platform bringing the right technology, data, people and processes together to deliver top notch experiences for our prospects, sales, and marketing teams.
• Collaborate with IT, procurement, and others to implement and/or maintain the Digital Experience Platform and MarTech stack in order to deliver data-rich, relevant, and best-in-class experiences that drive results.
• Work with stakeholders across the organization to align on roadmap, priority and to optimize metrics and KPIs that support our strategy and growth goals.
• Process excellence: Establish frameworks and best practices to ensure efficiency.
• Ensure resources are deployed in the most effectively way to achieve top priorities and growth goals.
• Use strong conceptual and analytical skills to generate insights and recommendations.
• Agile mindset: Lead the team and establish a mindset and culture based on Agile principles and the test, learn, iterate philosophy.
• Maintain a pulse of emerging digital and business trends.
• Additional responsibilities and duties as required.

CANDIDATE QUALIFICATIONS & WHY YOU'RE A GREAT FIT FOR THE ROLE:

• The Essentials
  • Bachelor's degree in Business, IT, or related field - or equivalent experience
  • 10+ years of experience in a Digital, Web, or Product role
  • 5+ years of experience as a people leader
  • 5+ years of vendor management experience
  • 2+ years of experience working at a high paced B2B company
  • Preferred certifications in Agile or related methodologies, Product Management and/or Product Owner roles, Project Management
• Additional Successful Qualities
  • Proven ability to lead and manage teams
  • Strong collaboration skills and an ability to influence others
  • A passion for building great products and solving customer and business problems
  • Strong analytical, prioritization and decision-making skills
  • Excellent internal and external communication, presentation, and storytelling skills
  • Advanced competency in word processing and presentation mediums
  • Ability to manage multiple projects simultaneously and be results oriented
  • Highly-driven, self-starter with a strong business acumen who understands financial drivers of the business and other growth and revenue goals
  • Experience managing vendor relationships
  • Experience leading large cross functional projects
  • Proven experience compiling requirements
  • Proven ability to develop innovative solutions that drive results
  • Working knowledge of analytics and IT systems/infrastructure

APRIMO CULTURE & WHY YOU'LL LOVE WORKING HERE:

• Aprimo offers a forward-thinking, progressive and employee-first culture that is based in both collaboration and flexibility with team members who are friendly, intelligent and enthusiastic people that are committed to the product and mission here at Aprimo.
  • With 5 offices worldwide and teams spread throughout the US, EMEA and Philippines, our multicultural teams work cross-departmentally and across continents and cultures towards a shared goal.
  • We offer a diverse environment that promotes DEI efforts, values multiple perspectives and fresh thinking and which includes Aprimo HELPS, an employee resource group (ERG) that is dedicated to giving back to our local communities
• Through its relaxed environment, Aprimo embodies a more casual "Silicon Valley" atmosphere.
  • We have a casual dress code that allows employees to express themselves as individuals and which fosters a creative and free-thinking approach to problem solving and business solutions. And it also allows us to wear hoodies and shorts during internal meetings.
• Unlimited PTO, flexible work schedules and all positions allowing for either entirely remote or hybrid working arrangements create a deeply rewarding work-life balance.
  • Our unlimited PTO encourages employees to take time off to un-plug, rest, and recharge.
  • With flexible work schedules, employees can attend to personal matters, such as stepping away to pick up their children from school or to get a much-needed haircut.
  • In a recent internal survey, 89% of staff cited work-life balance as being one of the most rewarding aspects of working at Aprimo!
• Part of the key to our success is that team members are not only successful at collaboration and open communication, but that they are also given a great deal of autonomy and freedom in their own individual roles.
  • Our culture is not a micro-managing environment - rather, employees are encouraged to be self-starters, to voice new ideas, and to exercise ownership in their individual roles.
  • As such, individual team members can leave a lasting impact and footprint within the organization - in fact, our average employee tenure is 7.7 years.
• Aprimo employs a "choose your own adventure" approach to career advancement.
  • Staff members are not siloed into roles and for many of our teams there is no set ladder that one needs to climb to achieve growth and promotion.
  • Rather, we emphasize an organic approach to career development in which employees can and do frequently transition into newly created roles within their own teams or transition into other departments based on their interests in exploring new skills and responsibilities.
  • For additional learning and development, we recently rolled out Udemy, which is an online learning platform that employees have access to and which features over 200,000 courses on a wide variety of business topics.

APRIMO BENEFITS WE OFFER:

• Bonus program that pays out quarterly
• Competitive benefits coverage that begins on the first day of employment, and includes:
  • Medical benefits with low premiums and choice of two programs (PPO or High Deductible)
  • Dental benefits with choice of two programs (PPO or HMO)
  • Vision benefits program
  • Health savings account (HSA)
  • Flexible spending accounts (FSA) for medical care, dependent care, and commuter/transit benefits
  • 401(K) savings plan that matches the first 4% of compensation at 100%, and the next 2% at 50%
  • Basic life insurance covered at 100% and twice the base salary, with additional voluntary/optional coverage available
  • Disability insurance covered at 100% for 10 weeks for short term disability and covered at 50% for long term disability
  • For both biological and adoptive parents, maternity leave is paid at 100% for up to twelve weeks and paternity leave is paid at 100% for two weeks
  • Employee Assistance Program (EAP) that provides employees with mental health resources and therapy consulting

PHYSICAL REQUIREMENTS:

• Must be able to remain in stationary position, often standing or sitting for prolonged periods and performing sedentary work that primarily involves sitting/standing
• Must be able to move about to accomplish tasks or moving from one worksite to another
• Must be able to perform light physical work that includes lifting or moving objects up to 20 lbs. or medium work that includes moving objects up to 50 pounds on occasion
• Must be able to communicate with others to exchange information, including conveying detailed or important spoken instructions to others accurately, loudly, or quickly
• Must possess the ability to receive detailed information through oral communication at normal speaking levels
• Must be able to repeat motions that may include the wrists, hands and/or fingers (i.e., repeated typing, etc.)
• The worker is required to have close visual awareness to perform an activity and to assess the accuracy, neatness and thoroughness of the work assigned, such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, etc.

EEO STATEMENT:

Aprimo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identification, national origin, age, disability or genetics. In addition to federal law requirements, Aprimo complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

ADA STATEMENT:

Aprimo is required to make a reasonable accommodation to the known disability of a qualified applicant or employee if it would not impose an "undue hardship" on the operation of the employer's business. Undue hardship is defined as an action requiring significant difficulty or expense when considered in light of factors such as an employer's size, financial resources and the nature and structure of its operation.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)