VP Director Media Relations (Consumer)

VP Director, Los Angeles

Golin Los Angeles is looking for a Vice President, Media Relations to join our Consumer team!

We need a leader, who has worked with big consumer brands, managed multi-faceted media relations programming, building truly integrated, earned media activations and strategies.

You are an integrated communications expert, with the ability to focus on the larger picture, drive thought leadership and enable effective decision making, to achieve client and business goals. You will interact with a core consumer client and Golin team members to present strategic marketing recommendations, addressing challenges and opportunities, and media ready solutions.

The ideal candidate is solutions oriented and has developed deep client relationships, has extensive media strategy and relations experience, a history of providing strategic client counsel, is proactive, with a demonstrated ability of working with, and passion for, consumer brands.

We are looking for a dedicated team member, who will help mentor and guide our consumer team, with a can-do demeanor, inspiring the best work from our team both locally and remote. New business experience preferred.

Want to “Go All In” with us? Here are the details: 

What You’ll Do:

• Be responsible for client media strategy and all PR and integrated plans 
• Independently lead day to day media account operations, serve as a primary client media contact and build relationships with key clients to ensure that client/agency relationships exist on multiple levels/points of contact and will grow over time 
• Provide client counsel for media relations, generating new ideas and opportunities that are linked to the development of strategic client plans
• Easily and strategically pivot based on market and business changes.
• Stay atop of industry best practices, client, and competitor brand activity, and ensure Golin delivers game-changing ideas and solutions
• Supervise, mentor, and support the development of junior team members
• Proof and write a variety of deliverables including but not limited to: communications plans, key messages, op-eds, pitches, public statements, and social media assets.
• Excel at verbal and written client, interpersonal and intra-team communications
• Stay ahead of consumer trends, create story opportunities from real-time news events, identify and lead organic growth opportunities  
• Understand our clients’ business, industry competition, and relevant media 
• Collaborate with teams across multiple disciplines and geographies and successfully manage complex, fast-moving, and unexpected communications challenges
• Interact with clients to present strategic recommendations addressing challenges and opportunities, as well as in “think on your feet” situation
• Manage overall finance performance of accounts, including forecasting, staffing to utilization targets, maintaining project outreach, manager external vendors scoping accurate budgets for clients.

What You’ll Have:

• Bachelor’s degree, preferably in PR, marketing communications, or related field
• At least 10-12 years of PR agency or related professional communications experience a must
• Extensive experience leading the development and execution of creative, strategic consumer campaigns, that have earned mass awareness, strengthened brand equity, and impacted business objectives. 
• Proven experience working in media relations and communications, as well as product launches, branding campaigns, media integrations, influencer engagement, and creating deep brand footprints.
• Demonstrated expertise and proven experience working on established, large consumer brands. A focus on consumer home goods a plus.
• Extensive experience as a client leader and partner, with the ability to own multiple workstreams, building deep relationships and partnerships with client leads
• Superior writing and editing skills that can communicate creatively and in an engaging manner
• Deep understanding of earned, digital, and paid media approaches
• Outstanding interpersonal skills and superior client service skills
• High passion and enthusiasm, a positive spirit, able to translate that energy into generating results
• Ability to collaborate and communicate effectively with internal and client teams at all levels
• Strategic and creative thinking with an entrepreneurial, solutions-oriented, flexible mindset and ability to function in a fast-paced environment 
• Experience managing all financial aspects of client business and managing/achieving revenue goals internally at an agency important 
• Develop and manage multiple projects and programs including strategies implementation plans, staffing plans, budgets, and timelines  
• You have been accountable for producing and delivering high-quality work and impactful, measurable results, while ensuring team members do the same.  
• Established leader who has grown talent via mentoring, providing constructive feedback and inspiring best in class work

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Salary range:

$120,000 - $219,000

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

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