VP, Experience Strategy

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets. 

Our team in Chicago is a core part of Team DDB, an integrated agency team developing and delivering state-of-the-art marketing solutions geared towards recruiting best-in-class candidates for the US Army. We are building a modernized platform to target, attract, manage and nurture prospects interested in joining the US Army via state-of-the-art customer experiences, as well as bolster the strength of the mission critical organization protecting our borders. We’re building and configuring marketing technology and communications to drive personalization across the entire recruitment journey.

YOUR ROLE:

The Vice President (VP), Experience Strategy will lead strategy development for RAPP’s US Army account, responsible for driving the continuous improvement of strategic output, talent development, creative thinking and innovation to advance the agency’s work.

The VP oversees a data-informed, holistic view of the client’s business, CX, brand, and data & tech capabilities to ensure teams design creative solutions that deliver incremental value to the Army and the people they serve.

This position partners closely with Creative, Marketing Sciences, Technology, Business and other functional leads to develop customer experiences people welcome in their lives.

YOUR RESPONSIBILITIES:

• Provide inspirational leadership and guidance to the US Army Experience Strategy team, nurturing a cohesive, supportive, and highly effective team environment
• Partner with Business leads to drive long-term vision and short-term strategic delivery for the account
• Drive the team’s insights work, CX research capabilities and foundational strategic development
• Help evaluate the latest sources of insights and market data as well as syndicated research in order to help ensure teams always have access to best-in-class intelligence
• Collaborate with Marketing Sciences to develop client learning and measurement agendas, and develop effectiveness approaches that prove the value of our work
• Collaborate with Creatives and Technologists to develop innovative new ideas and solutions across the media and technology landscape
• Lead the development of touch point definition, content strategy development, and business rules creation across the business
• Conduct innovative qualitative and quantitative research to identify and understand complex human behaviors as they relate to solutions; help with prototyping, testing and optimization of the work
• Recruit, review and develop direct reports, providing for their professional growth and ensuring high levels of engagement
• Maintain healthy and collaborative working relationships with other disciplines that bring out the best in people and their work
• Contribute to ongoing informal and formal agency forums to inspire fresh thinking and stimulate debate
• Help develop unique agency Points of View based on client work, or areas such as CRM innovation, designing brand experiences, technology, and media
• Contribute to organic growth initiatives and new business opportunities

SKILLS AND EXPERIENCE:

• 10+ years experience in digital marketing with significant experience in CRM, data and technology driven strategy development
• Experience in the application of data and technology to enable multi-channel marketing programs in the areas of customer acquisition, retention, nurturing and optimization.
• Experience managing an agency team, facilitating talent retention, providing growth, and mentoring opportunities, articulating actionable goals, and resolving personnel issues
• Able to architect brand strategies and steer creative solutions from inception to in-market work
• Deep CRM strategy experience including nurture programs and overall customer lifecycle management
• Able to distil down complex challenges and disparate information into clear, compelling stories; able to surface insights and inspire highly effective, lateral solutions
• Excellent people and team-building skills; ability to thrive in a collaborative, agile environment
• History of success in delivering for senior marketing leaders and developing senior-level relationships
• Creative thinker and problem-solver with a passion for great work

EDUCATION AND OTHER REQUIREMENTS

• Bachelor’s or higher degree/ equivalent experience
• Experience working with a DoD or Government Agency a plus

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. 

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $180,000 - $215,000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.