VP, Growth Marketing

Vice President, Growth Marketing

The VP of Growth Marketing will be a key driver in Fastly’s success by spearheading innovative marketing strategies that promote growth in both existing and new markets. You will build a sustainable, scalable growth engine that drives new opportunities and pipeline for sales, acquires new customers for the business and drives multi-channel, full funnel campaigns from lead to opportunity.

Charter/Goals: 

• Drive growth in opportunities and pipeline for sales:
  • Existing customer expansions
  • New customer acquisition
• Customer Intimacy and Preference

What You’ll Do: 

• Work closely with the Sales team and leadership to ensure marketing efforts convert into real opportunities down the funnel
• Build a sustainable, scalable, repeatable growth engine that will help accelerate Fastly’s business
• Lead and coach teams high performance teams across geographies
• Work closely with cross-functional teams, including marketing, sales, sales development, and product, to drive growth
• Build a culture of rapid experimentation, creativity and ability to be on the forefront of growth innovation. Conceptualize and test new experimental campaigns that can help drive revenue at higher efficiency as we scale
• Be the trusted voice of truth about what’s working in growth and what isn’t
• Understand and improve Fastly’s funnel and unlock additional opportunities to scale
• Use data-driven insights to identify opportunities for improvement, optimize campaigns and processes for growth
• Develop and manage marketing budget, allocating resources effectively to maximize return on investment (ROI)

Team Specific Responsibilities: 

Field Marketing:

• Event engagement
  • In-person / virtual / hybrid, Fastly and 3rd party events
  • Pre- and post-event GTM alignment
• Local demand generation
• ABM
  • Marketing / SDR / sales integrated plays, aligned to biggest growth opportunities per target account

Growth Marketing:

• Develop and execute growth plays
  • ICP + intent
  • Key decision maker career lifecycle tracking
  • Complementary technology partner plays
  • Competitive
• Creative experimentation, analytical optimization to increase ROI and LTV

What We’re Looking For: 

• 15 + years of experience leading growth marketing at multiple technology companies
• Proven experience in field marketing and growth marketing within the technology or cloud services industry
• Excellent leadership and team management skills, with a track record of building and motivating high-performing marketing teams located throughout North America, EMEA and APAC
• Exceptional communication and collaboration skills with the ability to work effectively across different departments and regions
• Demonstrated success in developing and executing data-driven marketing strategies that drove customer expansion and revenue growth
• Strong analytical skills and experience: developing a culture of creative experimentation and analytical optimization
• Constantly raising the bar, seeking ways to achieve next quarter’s and next year’s goal
• A strong bias to action and sense of curiosity
• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred

Work Hours: 

• This position will require you to be available during core business hours. 

Work Location(s) & Travel Requirements: 

This is a hybrid position and is open to the following office locations:

• San Francisco, CA

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home. 

This position will require travel as required by your role or requested by your manager.

Salary: 

The estimated salary range for this position is $226,330 to $332,840.

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.

Benefits: 

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings? 

• We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), an open vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2023, we offer 10 paid local holidays, 11 paid company wellness days.