VP, Growth Marketing

Company Description

Work smart, have fun and make an impact!
EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.
Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.
Learn more about our team and culture on EcoVadis careers page. 

Job Description

The Vice President of Growth Marketing will be responsible for driving growth for the company in partnership with Sales. They will be leading a team of channel marketers including online and offline channels, web marketers, and partner marketing, to drive customer acquisition across all offerings globally. This is a unique opportunity to make a significant impact at a high-growth global company. 

This executive will be a key member of the marketing leadership team and will be a key contributor to the overall company strategy.

Job Responsibilities 

• Deliver on new revenue goals globally and by region in close conjunction with regional marketing, sales, and Rev Ops. Deliver performance marketing plans globally and by regions and run regional campaigns in partnership with regional marketing 
• Work with sales and regions to forecast quarterly and annual acquisition goals and budgets for the organization, ensuring YoY growth. Manage and report on progress to the leadership on an ongoing basis 
• Develop, implement and determine business impact including marketing funnel forecasting, multi-channel attribution models, analytics and dashboarding. 
• Manage a growing advertising budget and deliver to new user growth while maintaining CAC goals 
• Own the website strategy and KPIs . Redesign the website including platform and architecture to increase site conversion and deliver brand goals
• Launch and oversee marketing campaigns using paid, and owned acquisition channels—online and offline to grow new users. Optimize our existing channels, so that we're maximizing the efficiency of our channels 
• Build dashboards and analyze campaigns. Work with central measurement team as needed
• Conduct A/B and incrementality tests to add new channels and grow existing ones 
• Work with IT as needed to select and oversee implementation of marketing technology (martech) stack to achieve goals.
• Hire, lead, and develop a growing team of performance marketing channel experts, and web marketers to continue to grow our customer base and revenue 

Qualifications

• 15+ years of B2B and small business acquisition marketing in SAAS with deep experience across paid and owned channels including managing the website.
• Previous experience managing a team and managing goals at the C-suite level. 
• 6+ years building, leading, coaching, growing high-performing team members 
• Global experience is required with ability to understand and optimize campaigns and numbers based on regions / market insights 
• Bachelor’s degree in business or a related field. MBA preferred. 
• Experience managing and optimizing the funnel. Proven experience using experiments to optimize critical metrics. 
• Deep familiarity with metrics including CAC, CPL, CPC, CPM, LTV, MQL, MGO and ROAS.
• Adept at using core tools such as Pardot, SalesForce, Hubspot, Google suite, ABM platform, LinkedIn, Marketo etc
• Strong quantitative skills to analyze and synthesize raw data, draw conclusions, and develop actionable recommendations. 
• Excellent marketing skills and techniques, particularly brief writing, creative feedback, experimentation, campaign performance analysis, iteration/optimization, budget and management 
• Hands on experience with SEO, SEM, ABM, social, display, programmatic, OOH, connected TV, affiliates, podcasts etc 
• Marketing tech stack knowledge. Experience managing end to end website experience and roadmap 
• Demonstrated ability to manage a P&L 
• Experience leading or partnering with analytics and rev ops teams to develop and act on insights and analytics 
• Passionate about our mission and sustainability space. 

Additional Information

• Start date: January, 2025
• Position Opened in : Toronto, New York, Boston & London
• Hybrid model: 4 days per month 

In return for your expertise and energy, we offer:

• Casual and very friendly work environment
• Opportunity to work in a truly international atmosphere
• Competitive base salary + variable/attractive compensation plan
• GRSP and TFSA matching programs available
• Health, Wellness, and Dental Benefits 
• Life Insurance, Critical Illness, Accidental death, long-term, and short-term disability insurance
• Flexi-time 
• Home office allowance program
• Hybrid working policy (4 days per month for teammates near our office locations)
• Work from abroad policy
• Employee referral bonus policy
• Paid employee volunteer day
• Access to E-learning library 
• Free virtual Yoga/Pilates
• Virtual and in-person team-building events

Don't fit all the criteria but still think you’d be a good candidate? Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We’re interested in hiring capable people, regardless of professional and educational background.

Can the hiring process be adjusted to suit my needs? Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates. If you need any adjustments, including the provision of interview questions, please let the hiring team know.

Our team’s strength comes from everyone’s uniqueness and is founded upon mutual respect. EcoVadis commits to equity, inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique. In your application, we encourage you to remove personal information such as: photographs, marital status, number of children, religion, gender, residential postal code, university graduation date, past medical or parental leave(s) taken, nationality (instead, please state if you are legally eligible to work in the job region/country), university name (instead, please state any degrees obtained and the study major).