VP Growth Marketing

LivePerson (NASDAQ:LPSN) is a Conversational AI company creating digital experiences that are Curiously Human. Every person is unique, and our technology makes it possible for companies, including leading brands like HSBC, Orange, and GM Financial, to treat their audiences that way at scale. Nearly a billion conversational interactions are powered by our Conversational Cloud each month.

You'll be successful at LivePerson if you are excited to build something from the ground up. You excel by finding daily opportunities to grow at the same pace as the technology we're building, and you build partnerships that improve our business. Likewise, you're someone who sees feedback as a chance to learn and grow and believe decisions powered by data are the norm. You care about the wellbeing of others and yourself.

Overview:

You will lead B2B demand generation efforts, driving qualified leads, filling inbound pipeline, and supporting brand awareness. Another key element of the role is optimizing digital channels (email, PPC, SEO, paid social, the website and others) for lead volume, lead quality and lead cost. Oversight of website development - working closely with Product Marketing and Brand, ensure the continued evolution and optimization of our website is another important responsibility that the VP of Growth Marketing will lead.

• Lead B2B demand generation efforts, driving qualified leads, filling inbound pipeline, and supporting brand awareness
• Optimizing digital channels (email, PPC, SEO, paid social, the website and others) for lead volume, lead quality and lead cost
• Oversight of website development - working closely with Product Marketing and Brand, ensure the continued evolution and optimization of our website
• Ownership of the website instance of LivePerson - to showcase the best of our solution and building this into a mature PLG motion to identify and capture leads with demonstrated buying intent
• Collaborate with leaders across the go-to-market team to set and execute demand generation strategies to accelerate pipeline growth for both new logos and expansion
• Work closely with internal and external resources to champion and build new paid media campaigns and web/landing pages to drive traffic and leads
• Build the annual and quarterly demand generation plans based on revenue and pipeline targets
• Work closely with the marketing operations team to see programs through from planning to execution to reporting and optimization
• Work with in house brand team to produce the assets you need to drive demand
• Manage and evolve a high performing team
• Work closely with the Field Marketing and Events teams across regions to align demand and growth activities with field interests
• Work closely with the SDR teams to align strategies and ensure a smooth lead handoff that optimizes for speed to lead
• Track & measure demand generation performance and quickly adjust strategy and tactics based on insights
• Manage the budgets for all of the above, with accountability to cost per lead
• Work closely with the entire marketing team to deliver on overall marketing KPIs

• 10+ years of experience as a marketer with a primary focus on demand generation
• A proven history of success in growing inbound demand for Enterprise SaaS businesses
• An expert understanding of both inbound and outbound B2B marketing tactics – particularly SEO and SEM, PPC, social media and email
• Experience hiring, managing and growing teams
• A background working with industry-standard tools (MAPs, Salesforce, Google Ads, Google Analytics, etc.)
• Strong understanding of the full B2B lead lifecycle
• Strong understanding of analytics and optimization
• A great communicator and can actively lead planning discussions
• Bonus points if you have familiarity with the CX market

• Health: medical, mental, dental, and vision
• Time away: vacation, dependent care, holidays, wellness days, and more
• Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
• Family: parental leave, maternity support, fertility services
• Development: tuition reimbursement, native AI learning
• Additional: WFH support, 24/7 access to professional counselors, voluntary ins. coverage, exclusive perks and discounts

Your entrepreneurial spirit will be supported. We love team members who chase down their big ideas, become experts, help colleagues, and own their work. These four company values guide our continued, holistic growth as individuals, as teams, and as a global organization. And to further make our point, let's just say we're very proud to be on Fast Company's list of Most Innovative Companies and Newsweek's list of most-loved workplaces. At LivePerson, the option to work remotely has helped shape who we are today: a collective of innovators and industry leaders working toward the same vision. While we maintain hubs in NY and Seattle as well as WeWork locations across the globe, our employees choose the environments that work best for them from anywhere in North America.

At LivePerson, people from diverse backgrounds come together to make an impact and be their authentic selves. One way we share and connect is through our employee resource groups such as: Live In Color, LP Proud, and Women In Tech. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.