VP Growth Marketing

We Are Setting The Pace

Clickatell is a world-class Chat Commerce company, ambitious to stay ahead of its competitors. We build our own culture in which we dream big and stay busy doing the right things. We need champions who understand the bigger picture, believe in making a difference and are able to connect the dots to achieve success. In our agile and demanding environment, you will be required to collaborate, ask the right questions and take the smart risk.

We call ourselves Champions. Why Champions? Because it's not only about what we have done, but what we are doing and going to do. The way we do things, matter and influences how we drive our organization forward and deliver solutions to our customers. Watch this space as we blaze a new path while expanding across the globe.

Purpose

Clickatell is seeking a revenue-centric leaderwhowill run the strategy around all digital acquisition and growth for the company. You will lead 2 distinct lines of business, SaaS pipeline and conversions, and Enterprise ABM pipeline and conversions.

Reporting to the CMO, this position will lead design and execute the acquisition programs to generate our SaaS Pipeine, as well as integrated Account Based Marketing programs to increase customer acquisition and expansion in key target markets.

We Do The Right Things- Responsibilities of the Role

• Execute demand generation strategy to scale new business pipeline for a high-growth sales tech start-up.
• Consistently hit growth targets for acquisition, channels and expansion pipeline.
• Build and launch integrated marketing campaigns that leverage intent data, social media, email marketing, direct mail, advertising and events to reach the right buyers at the right time.

• Collaborate closely with the Chief Commercial Officer to scale our Outbound engine and create a repeatable framework that enables SDR's to become successful in their first 1-2 weeks at Clickatell.
• Own pre-sales marketing automation strategy and nurture opportunities that aren't in-market until they turn into active buying cycles, re-engaging the right buyers at the right time.
• Collaborate closely with product marketing and communications team members to develop compelling assets for new customer acquisition campaigns, including high-value offers, industry studies, videos, case studies, whitepapers/eBooks, and interactive tools.
• Partner with Director of Communications to guide the keyword and content strategy for an aggressive SEO program to increase visibility and domain authority for key terms in a hot market.
• Manage internal and external resources to hit aggressive new business growth targets.

• Measure and report on performance of specific creative, campaigns, and channels. Consistently optimize and improve to deliver maximum ROI over time.

Requirements

We Are On A Learning Journey: Requirements of the Role

• BA/BS degree

• Work Experience
• 7+ years working in acquisition and account-based demand generation for a B2B SaaS company, preferably in mobile, SMS, CPaaS, ecommerce, mobile payments industries.
• Knowledge and Abilities
• A passion for building ABM and demand gen programs that fuel industry-leading new business growth
• Outstanding written, verbal, and interpersonal communication skills

• Ability to engage, inspire and educate through storytelling

A Bit About You

You are a trailblazer, who translates the future vision into strategies for your area and teams. You are a problem-solver and thought leader who drives implementation by turning ideas into objectives for the organization and ensures alignment. You are a strong people manager, exceptional communicator and can effectively manage day-to-day tasks to delivery. You thrive in a fast pace, high growth environment and relentlessly drive and support a culture of collaboration across the organization. You create a robust way of working, conducive to change, and enable the team to solve complex problems. You optimize resources by ensuring we are doing the right things, at the right time. You have a fascination for how technology can shape our everyday life and the business acumen to take us there.

Benefits

Why You Should Join- Perks of the Role

• Health Insurance
• 401k contribution
• Quarterly performance incentive bonus

• Risk benefit company contributions
• Reimbursable communications allowance for internet and mobile phone bills
• Half-day off on your birthday
• 5 personal days leave a year, over and above your PTO
• Remote working and access to office hubs as required

• Home office set-up with laptop, monitor and other related items

Stronger Together

Clickatell is unequivocally committed to Diversity, Inclusion and Belonging. We believe that we are stronger together and that sameness limits our thinking and our opportunities. You are welcome at Clickatell for who you are, no matter where you come from or what you choose to believe. Our platform is for everyone, and so is our workplace. But it isn't just about a whole lot of different people working together all having their say - it is about us creating a place where we all feel that we belong. It's in our differences that we will find the power to keep revolutionizing the way the world uses chat technology.