VP, Head of Paid Media

VP, Head of Paid Media

Position: Full-Time 

Location: Remote with travel opportunities for team building and client relationships

OVERVIEW 

Movement Strategy is looking for a VP or SVP, Head of Paid Media (depending on experience) to oversee our talented Paid Media team. You will report to the President. The Head of Paid Media will oversee all media offerings of the agency and be responsible for developing the vision and strategy for expanding our existing media offerings to align and evolve with our Social-Centric agency positioning. This includes owning the department organizational structure, career development tracks for the team, the department OKRs (Objectives & Key Results), department resourcing, client relations and Paid Media new business. This role will be heavily involved in New Business and have a lead role in building integrated Paid Media programming into pitches and existing client relationships. 

Outside of day-to-day duties specific to leading the Paid Media team, this role will be part of the Senior Leadership team. This group includes the ‘Leads’ for all departments of the agency. This group meets multiple times monthly to drive internal initiatives, continually evolve our integrated practices and address a variety of other topics that arise such as agency culture, new business, agency financials, agency marketing and more. This team has total visibility into all agency operations and financials and collaborates closely with the Executive Leadership team. 

A BIT ABOUT US

Movement Strategy believes that social media is the most important marketing channel. At Movement, we lead the best brand social channels (like Netflix, Amazon, WarnerMedia, Intuit, and more) to make award-winning social-centric work that breaks through the cultural zeitgeist and drives unparalleled brand growth. Our vision is to create a future where brands add real value to every community they touch - and our employees get to be a part of creating that future. We have remote hubs in New York, Denver, and LA, and we span across the United States. ​​Our team of high-performers thrives on collaboration and innovation, fostering an environment where diverse perspectives are valued, and creativity is encouraged at every turn. We prioritize professional growth and development, offering continuous learning opportunities and a supportive atmosphere that empowers our teams to push boundaries and deliver exceptional results.

KEY FOCUS AREAS

• Managing Vision & Purpose: We are constantly striving to be the best-in-class Social-Centric agency. This requires a continual focus on how we are advancing our work, leveraging technology, achieving optimal results, and ultimately driving key business results for our clients. This individual will own the vision for Paid Media and always have a unique POV on why our approach to Paid Media is the best and most impactful for our clients and prospective clients. Strategic Agility & Innovation: As a Social-Centric agency, we move quickly and continue to define the meaning of ‘Social-Centric’. This requires a constant focus on leveraging the proper tools and building integrated programs with other departments.
• New Business/Business Development: We are a growth-minded agency. Each Department Lead plays a vital role in New Business and crafting the value proposition around our approach to the work. This leader needs to possess the experience, knowledge, and vision to secure new client relationships and expand full funnel, omni-channel media programs with existing clients.
• Team Leadership and Talent Development: Designing and managing an effective team organization to deliver superb results efficiently is a priority. We expect our leaders to lead with empathy while also delivering timely and accurate feedback to their team - both constructive and celebratory. The leader will have autonomy to design the team organization and career tracks that will help us successfully execute against the vision for the department.
• Decision Quality & Problem Solving: The ability to be decisive in action is a leadership quality that thrives at Movement Strategy. This requires good judgment, confidence, and experience. Our Department Heads are thought-leaders in their respective discipline.Drive for Results: Our media programs are key drivers for business KPIs in many of the client engagements that we have. We must always be optimizing spends and allocating budgets in a way that is maximizing investment into Paid Media programs and working in harmony with our creative campaigns. ‘Results’ span the full funnel - from engagement to revenue. The leader of this team will constantly be focused on how we achieve the best results - whether that be through tools, our processes, our media mix, our media assets or otherwise. 

QUALIFICATIONS

• Minimum 17 years’ experience in Paid Media with a well-versed background in Paid Social, performance media, OTT, streaming, experiential and emerging media platforms. 
• 10+ years of experience in client leadership in media and other advertising/marketing disciplines.
• 10+ years experience working at integrated media and/or creative agencies. 
• 7+ years of experience managing teams of 10 + individuals
• 5+ years of experience managing against a department P&L or Gross Margin report
• Experience securing and managing client media budgets from $2MM - $25MM annually in social/digital spend 
• Strong analytical ability with media mix planning skills, including audience strategy and budget allocation and creative asset requirements.
• A rich understanding of measurement and attribution and how this translates to driving business results for clients. 
• Strong business development skills and proven track record of securing new business. 
• Proven track record of successfully developing and executing paid media strategies that drive customer acquisition and revenue growth.
• Well-versed in Facebook Ads Platform, Microsoft Excel, Tableau, Power BI, and/or similar reporting dashboards and analytics platforms
• Strong analytical skills and ability to derive actionable insights from campaign data.
• In-depth knowledge of paid advertising tools, audience targeting strategies, ad creative development, and conversion optimization techniques.
• Proficient in operating Paid Social campaigns at scale, with a deep understanding of platform nuances and best practices across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Results-oriented mindset with a keen attention to detail and ability to think strategically.
• Strong leadership skills with experience managing and developing high-performing teams.
• Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical stakeholders.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Bachelor’s degree in business, Marketing, or equivalent knowledge & experience.

IDEAL QUALITIES                                             

• High energy, passionate, curious, confident, and tenacious in learning, coupled with the ability to navigate the nuances of different client teams.
• Must communicate quickly and accurately, think quickly or improvise, and present confidently.
• Should be a nimble self-starter and quickly adjust to internal and external teams in an ever-changing environment; identify opportunity with bias to action.
• You’re proactive and naturally curious about the digital and social space, constantly looking for opportunities to evolve the department and advance the work.
• You are passionate about the work you do and treat your client’s business as if it were your own.                       
• Have a track record of success in building strong relationships, leading teams, influencing others, and navigating client culture.
• You have a diverse and inclusive perspective, valuing different viewpoints and backgrounds within the team.
• You make others’ jobs easier (no matter who they are or what they do)
• You create a positive and open environment.
• Your attention to detail is unmatched, ensuring that paid outputs meet the highest quality standards and align with client objectives.
• You know how to work smarter, not harder.

Benefits & Perks

Movement Strategy’s approach to the future of work: We embrace a remote culture and empower our employees to work wherever they feel most productive. To facilitate in-person collaboration, we have a partnership with WeWork which allows our employees to have a membership to any location nationwide. We recruit in our three main states of California, Colorado, and New York. We are open to recruiting candidates in these states: New Jersey, Connecticut, Pennsylvania, North Carolina, Georgia, Florida, Texas, Arizona, Ohio, and Kansas. 

As a leader in social advertising, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep our team and their families healthy and happy today and tomorrow.

• 100% employee contribution for health (base plan), vision, and dental
• 401K Retirement Plan with Company Match
• Short and Long Term Disability
• Life Insurance & AD&D
• Paid Parental Leave
• Fully-Remote Agency
• Unlimited Paid Time Off
• Take-As-You-Need Paid Time Off
• Take-As-You-Need Paid Mental Health Days
• 10 days minimum required off per year
• (11) Company Paid Holidays
• (3) Summer Fridays- Fully Off
• Week-Long Winter Agency Closure
• Support for continued education
• New Business Referral Bonus
• Health and Wellness Program
• WeWork Membership 
• Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees 
• Employee Resource Groups

SALARY & COMPENSATION

In compliance with local and state law, we are disclosing the compensation for roles that will be performed in New York City, Colorado, and California. The range listed is just one component of Movement Strategy’s total compensation package for employees.  Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. 

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications or other professional licenses held. Movement Strategy prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company. 

Pay Range: $185-225k salary per year

Movement Strategy is an Equal Opportunity Employer

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box. Movement Strategy is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply. 

We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement’s name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.