VP Marketing

About Aspire

We are the leading all-in-one finance operating system for growing businesses in South-East Asia. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners empowering startups and SMBs to realize their full potential.

We have successfully closed an oversubscribed US$ 100 million Series C equity round in 2023 led by Sequoia and Lightspeed with participation of Tencent and PayPal. Since its inception in 2018 we have has raised over US$ 300 million from world-class investors to power our solutions we have partnered with some of the best companies in the world such as Visa and Wise and help more than 15000 businesses using our suite of products.

In 2020 we were awarded Hottest Startup by Singapore Business Review and Finalist MAS Fintech Awards. In 2021 2022 and 2023 we were named in LinkedIn's Top 5 Startups in Singapore and awarded Best Employer of the Year and best Payments Tech 2022 by Asia Fintech Awards.

You will be amazed by our energy and ambition. We are a team of ex-entrepreneurs ex-founders and A-players with international and diverse backgrounds. We team up to excel in what we do and don't take NO for an answer. We are expanding rapidly. Are you a top talent? Are you passionate about entrepreneurship? Join us and make an impact in the Fintech space!

About the team

At Aspire we are on a mission to establish ourselves as the unrivaled #1 Finance Operating System for businesses in APAC. Our Marketing Team is at the forefront of this exciting journey playing a pivotal role in building our brand acquiring new customers and nurturing existing relationships. Our Marketing team looks at crafting and executing marketing strategies to resonate with our target audience and also to scale the acquisition of new businesses by identifying untapped channels and optimizing conversions.

About the role :

You will report to the President running the commercial organisation. You will work closely with Commercial Leaders for developing Marketing strategies in line with business objectives. Your responsibilities will include:

• Leading the APAC marketing strategy and plan in line with company objectives in a context of global expansion.

• Designing planning and executing effective marketing campaigns in line with the plan & determining metrics to measure campaign effectiveness

• Managing and growing a highly efficient team of marketing professionals and driving effective coordination with other teams to ensure the smooth delivery of marketing initiatives

• Deliver acquisition marketing plans that optimize for sales and exceed projections.

• Building brand awareness and generating innovative ideas to promote the brand/product

• Creating content strategies based on business objectives category focus and audience segment through all channels (online/offline/social)

• Collaborate with senior management to introduce new marketing concepts; be an active and engaged member of the executive leadership team.

• Designing and coordinating promotional campaigns PR and other marketing efforts across channels (digital press etc.)

• Managing the marketing budget

Minimum qualifications

• Proven experience (+10 years) in strategic marketing leadership roles within the B2B Fintech and/or SaaS industry.

• Experience managing and mentoring a cross regional marketing team (+10 people)

• Direct experience in Performance Marketing SEO Engagement and  Acquisition strategies .

• Exceptional track record in developing and implementing marketing strategies that have consistently driven revenue growth.

Preferred qualifications

• Master’s degree in marketing business administration or a related field; MBA is a plus.

• Strong analytical and quantitative skills with experience in analyzing data and using insights to optimize campaigns

• Ability to thrive in a fast-paced and dynamic environment

• Experience in Fintech and/or Payments