VP, Marketing

About Ergotron:

Ergotron, Inc. is a global leader in designing ergonomic solutions that connect people and technology to enhance human performance, health, and happiness. Using the Technology of Movement™, Ergotron builds products and custom solutions that help people feel, fuel, and enjoy a new sense of energy in healthcare and workspace settings.

Through its 40 plus-year history, Ergotron has led the industry with innovative, professional-grade products and customer-obsessed service. The company has earned more than 200 patents and established a growing portfolio of award-winning brands including WorkFit® and CareFit™, and patented Constant Force™ and LiFeKinnex™ technologies. Ergotron is headquartered in St. Paul, Minnesota, with a presence in North America, Europe, and Asia Pacific. For more information, please visit www.ergotron.com.

SUMMARY

The VP, Marketing plans and directs an organization's marketing policies, objectives, and initiatives. Provides overall vision, leadership, strategy, and execution of all marketing programs and initiatives of the organization. Develops an end-to-end marketing function that delivers messaging, branding, digital presence, product support, demand generation, content, research, and thought leadership. Partners with line of business leaders to ensure marketing programs and advertising expenditures support company revenue and growth objectives. Builds and develops the teams and technology required to collect, test, measure, and analyze marketing metrics necessary to identify trends in the marketplace, program effectiveness, and consumer behavior.

MINIMUM REQUIREMENTS

Education

MBA or bachelor's degree degree in Business, Marketing or other related field required

Experience

• Minimum of 15 years of industry-related experiene including 5 years of leadership experience leading a marketing team.
• 3-5+ years executive level leadership with responsibility across multiple regions (North and South America, EMEA, APAC) preferred.
• Experience designing and successfully implementing marketing processes that produce growth while minimizing risk.
• Experience transforming a marketing organization into a highly performing team.
• Must have experience as an active and influential member of a senior leadership committee.
• Must be a strategic thought leader that can see the big picture, establish vision, and articulate a strong plan of execution.
• Demonstrated ability to create, set, and achieve strategic initiatives that specifically align with organizational goals.
• Must possess strong analytical skills and the ability to distill complex situations into actionable items.
• Must possess an open, collaborative working style that thrives in a global, cross-functional, matrix team environment.
• A track record of high achievement, meeting/exceeding goals and driving results is required.
• The ability to inspire, lead and motivate is imperative.
• Skilled at designing and using KPI's to provide actionable insights about the business
• Experience assessing acquisitions and integrating marketing functions post acquisition.
• Demonstrated good business acumen and decision-making skills.
• Demonstrated intellectual curiosity, responsibility, determination, creativity, flexibility, drive, and self-confidence
• Must be able to travel domestically and internationally and have a valid driver's license and passport.
• Live within a commutable driving distance of the Eagan, MN headquarters preferred or willingness to travel to headquarters a substantial amount of time.

Knowledge and Skills

• MS Office Suite proficiency with ability to develop client-ready presentations in PowerPoint and conduct basic database tasks in Excel
• Salesforce.com experience preferred

RESPONSIBILITIES / ACCOUNTABILITIES

Responsibility / Accountability Categories

Key Activities

Outcomes / Exceptional Performance

Develop and Implement Marketing Strategy

• Collaborate with leadership to develop comprehensive marketing strategies, crafting compelling narratives that align with business objectives and resonate with target markets. Collaborate with the sales leadership to understand their needs and challenges.
• Develop and implement sales enablement programs, tools, and resources to empower the sales team. Ensure alignment between marketing initiatives and sales objectives to maximize revenue generation.
• Oversee the development and launch of new products, crafting and implementing strategic go-to-market plans that maximize visibility and consumer engagement.
• Identify market opportunities, target segments and audiences, and key performance indicators (KPIs) to drive business growth.
• Direct the company's digital marketing initiatives, including SEO, PPC, email marketing, social media, and content marketing, to drive online traffic and improve customer conversion rates.
• Track campaign success and ensure a strong ROI.
• Coordinate the sharing of assets and projects within the region and globally.

Team Management

• Establish and maintain strong relationships with agencies, vendors, and media, leveraging these connections to enhance brand visibility and reputation.
• Supervise and provide leadership to the regional and local marketing teams, ensure clear communication, defined roles, and a collaborative work environment.
• Work closely with regional marketing teams to utilize common approaches.
• Oversee the development of initiatives to ensure high engagement and ROI, including customer acquisition and retention strategies that ensure sustained future growth.
• Coordinate performance evaluations, set goals, and offer professional development opportunities to team members and direct reports.

Brand Management

• Ensure consistent brand representation across all marketing channels, maintain guidelines and corporate identity standards in close cooperation with global brand management.
• Support deployment of global, regional and local brand campaigns.

Program & Campaign, Planning and Execution

• Plan, execute, and monitor multi-channel marketing campaigns, including online and offline channels, events, and partnerships.
• Analyze campaign performance data and optimize strategies for better results.
• Develop and communicate a customer journey process that imparts transparency to the sales teams and management.
• Collaborate with channel partners on joint marketing campaigns and promotions.
• Identify and manage relationships with external marketing agencies to supplement in-house capabilities.
• Work closely with agencies to ensure the effective execution of marketing campaigns.
• Monitor and optimize agency performance to achieve the best results.

Budget Management

• Assist regional and local marketing teams in creating uniform budget processes.
• Coordinate budget allocation processes at the regional level for the regional marketing plan. Manage and implement the same at the local level.

Collaboration

• Be the major contact for the region for all marketing areas. Work closely with Sales, Channel and Business Development teams to align marketing efforts with business objectives.
• Collaborate with global marketing teams to leverage best practices and share regional insights.

Performance Measurement and Reporting

• Design, track and analyze marketing performance metrics, present regular reports to senior management. Use data to make decisions and continuously improve marketing strategies.

Other

• Travel as needed for events, commercial meetings and customer interactions as determined by leadership
• Expenses, trainings, documentation aligned with Company policy
• Ad-hoc internal Ergotron initiatives as determined by leadership

CORE COMPETENCIES

Competency Name

Competency Definition

Ensures Accountability

• Holding self and others accountable to meet commitments.

Decision Quality

• Making good and timely decisions that keep the organization moving forward.

Plans & Aligns

• Planning and prioritizing work to meet commitments aligned with organizational goals

Collaborates

• Building partnerships and working collaboratively with others to meet shared objectives.

Communicates Effectively

• Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Drives Engagement

• Creating a climate where people are motivated to do their best to help the organization achieve its objectives.

Manages Ambiguity

• Operating effectively, even when things are not certain, or the way forward is not clear.

Develops Talent

• Developing people and self both to meet career goals and the organization's goals.

Customer Focus

• Building strong customer relationships and delivering customer-centric solutions.

ERGOTRON CORE VALUES

Value Name

Value Description

Innovation

• Unearth insights to think anew.

Continuous Improvement

• Always design a better experience.

Customer Obsessed

• Our reputation rests with our customer's experience.

Integrity

• Do the right thing. Treat others with respect.

Openness

• Open to ideas and feedback. Act with transparency. Trust one another.

Ownership

• Own your role and act when ownership is needed.

ERGOTRON BENEFITS

• Ergotron is committed to moving you forward with leading benefits and reward programs. Beyond a fast-paced, innovative work environment, we offer a comprehensive and competitive pay and benefits package, including but not limited to; medical, dental, vision, life, disability, tuition reimbursement, 401k with match, and an Employee Assistance Program (EAP).
• We work hard and we recharge. With five weeks of Paid Time Off (PTO), eleven paid holidays and summer hours our employees have ample time throughout the year to spend with family and friends, traveling or relaxing.
• We are proud to support our employees and their growing families by offering ten weeks of paid maternity leave, four weeks of paid paternity leave, and three days of paid grandparents leave.
• Both our newest and our most tenured employees are formally recognized. Our career milestones program ensures that our new team members feel welcome and rewards employees at five years, ten years, fifteen years and beyond.

Ergotron is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.

Other details

• Pay Type Salary

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