VP Marketing

Join Bell Partners and be a difference maker.

At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 85,000+ homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts. We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. We rise above industry standards when every associate embraces their unique role and seizes the opportunity to make an impact.

As a VP of Marketing with Bell, you would be responsible for all activities related to conceptualizing and implementing market strategy and achieving marketing goals. Specific responsibilities include market planning; strategic direction for promotion and advertising; coordination with sites; and hiring and directing day-to-day activities of marketing staff. There are three direct reports that report into this position.

What we can offer you: 

• Opportunities for career growth 

• Total rewards benefits package 

• Family health insurance, 401(k) match, Vacation, Personal Days, and Sick time 

• Customized training programs 

• Associate referral bonus plan 

• Diverse, equitable, and inclusive work environment 

• A culture that empowers you to make a difference 

What you’ll do to make a difference: 

• Develop strategic plans and implement the objectives of the marketing needs of the company to ensure appropriate presence

• Provide direction and support to Marketing department team

• Lead marketing component of BAL Strategic Plan, including but not limited to ROI analysis, performance metrics, resident experience, expense optimization and risk management

• Serve as thought leader for Bell branding, including brand statement and essence, signage, collaterals; ensure consistent execution; ensure protection of brand

• Evaluate and enhance online presence on Websites, community websites; manage search engine optimization, ratings and review sites

• Work with BAL, marketing team, and sites to support on-line leasing, both for reservations and integrated leasing

• Manage all digital assets (including, but not limited to, floorplans and photography)

• Coordinate social media efforts (such as Facebook, LinkedIn, rent mine on-line, use of Craig’s List and other advertising sites)

• Assist VP Business Development with third party management marketing; support third party management clients in marketing of sites managed by Bell

• Liaise with VP Purchasing on marketing clauses in third party management contracts

• Evaluate overall marketing plan and recommend enhancements; staff with right positions and skill sets

• Establish service standards for marketing services

• Advise executive management on marketing in support of business goals and objectives

• Support ISG with investor communications for both HNW investors and institutional investors

• Prepare corporate objectives and budgets

• Interact with company managers on internal and external operations that are impacted by marketing

• Establish company infrastructure to assist, support and guide individual divisions /departments/ properties in marketing efforts

• Implement Marketing checklist for new property management assumption and divestiture; improve processes and efficiencies

• Develop crisis management plans in concert with external PR firm; coordinate with impacted internal departments

• Serve as a Bell spokesperson

• Hire, train, develop, and appraise staff effectively. Take corrective action as necessary on a timely basis and in accordance with company policy. Consult with Human Resources, as appropriate

• Additional duties as assigned

What you bring to our team: 

• B.A. or B.S. required

• Minimum 5 to 10 years of experience in managing marketing department in a medium or large size company (500 or more employees)

• High level Real Estate experience a plus

• Must demonstrate Bell Core Values and work and fit well within the company culture

• Must be detail-oriented and have strong project management skills and ability to multi-task

• Must have strong interpersonal skills with the ability to work in a team-based setting; must display a professional demeanor at all times

• Must have strong working knowledge of MS Office Suite

• Must have excellent oral and written communication skills

• Must be resourceful and well organized

• Must present a professional image

• Must be customer service focused

• Must be able to maintain confidentiality

• Help develop and maintain strong customer service relationships

• Flexibility in working hours and travel as required to accomplish the work

• Must be skilled in strategic planning and execution

About Bell Partners

Our purpose at Bell Partners is to create communities our residents are proud to call home. We currently own or manage over 85,000 homes in North America and continue to grow. Our people are the most important part of our company. We believe in building a culture that encourages our associates to invest in and serve one another, while pushing each other to take risks, allowing us to grow together and make a difference.

Join Bell to be a difference maker. Apply today!

Bell Partners reserves the right to amend this job description at any time. We are an Equal Opportunity Employer, and as such, we recognize our responsibility to embrace and promote Diversity, Equity, and Inclusion (DEI) throughout all aspects and levels of our organization including talent recruiting and retention, training, workplace culture, and community engagement.