VP Marketing

Who We Are:

DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer, and more secure – thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness and to maximize return on their digital advertising investments globally. Learn more at www.doubleverify.com.

Position Overview:

DoubleVerify is at an exciting point in its growth as a market leader and provider of global verification and performance solutions to top brands across the globe. We are seeking a marketing professional to lead and manage US-based cross-channel marketing efforts and teams. This individual will be responsible for developing a US-centric marketing and communications strategy that raises awareness for DV and our offerings overall, attracts new high-value target clients, and helps advance potential prospects through the funnel using thoughtful ABM communications. This individual will also be responsible for ensuring all programs are accountable and measurable based on designated KPIs. 

What You Will Do:

You will collaborate closely with the CMO and SVP of Corporate marketing to define strategies and tactics that will enable DV to establish its leadership position as a company that drives quality and performance for top brands and agencies. This means raising our profile in key markets and designing content and outreach programs with messaging that specifically resonates with target clients. 

To be successful, you will:

• Act as a strategic thought partner to senior leaders and stakeholders across all aspects of corporate marketing, including brand, content, and customer marketing 
• Develop marketing programs that accelerate revenue and market share growth 
• Further DV’s position as an industry thought leader, collaborating with the content marketing team to establish the strategic planning and execution of large-scale content programs and priority research projects
• Design and implement programs that maximize the effectiveness and efficiency of cross-channel customer marketing and communications
• Partner with product marketing and commercial stakeholders to drive the execution of marketing strategies tailored to different customer priorities and needs (i.e. verticals, lifecycle stages, etc.)
• Develop a cross-channel approach to marketing and communications that reinforces core content and strategic themes, while working with global leaders to localize messaging  
• Nurture a talented team of content and field marketing specialists to achieve these goals
• Manage marketing budget and expenditures
• Maintain brand standards and ensure compliance across all marketing and communications channels
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies
• Build long-term relationships with employees, clients, industry associations, and stakeholders

Who You Are / What You Have Done:

• Minimum of Bachelor’s degree in Marketing/communications or related field - preferred Master’s degree
• 10+ years’ experience with marketing leadership and/or communications; previous working experience as a Marketing Director for at least 3 years
• Experience managing a team of contributors - both direct and indirect reports
• Demonstrated leadership, writing and communication skills
• Experience executing market analysis and developing collateral in PowerPoint and other creative software
• Experience with lead-generation/ABM capabilities within Salesforce or similar CRM
• Experience with marketing automation platforms such as Marketo
• Ability to work independently and/or facilitate communications across functional teams
• Excellent written and verbal communications skills
• Experience thriving in a fast-paced, team-based environment