VP Marketing

Axio empowers security leaders to build and optimize security programs and quantify risk in financial terms. Axio360 is the only cyber risk management platform to align security leaders, business leaders, and Boards of Directors around a single source of truth about their most critical corporate risks. Since 2016, Axio has been a trusted partner to many of the world’s leading critical infrastructure, energy, manufacturing, and financial services companies, helping drive better visibility and decision-making about cybersecurity priorities and investments.

Axio recently closed its Series B funding round and is embarking on the next stage of its growth, with the need for a more robust marketing program, led by a VP Marketing.  We believe there is a tremendous opportunity for Axio to very quickly become the de facto standard for cyber risk quantification, which Forrester recently referred to as “the Rosetta Stone for Cybersecurity.” This position is fundamental for Axio to achieve the market notoriety and awareness that will allow us to achieve the potential that is ours for the taking.

The VP Marketing is tasked with building and scaling Axio’s marketing function and laying groundwork for the company’s growth. The right leader will have experience building lead generation capabilities, brand strategy, and digital first integrated marketing programs as well as responsibility for marketing events, marketing operations, trade shows, and public relations.

• Develop and execute measurable demand generation programs that drive revenue through direct and indirect sales teams
• Work with web site resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
• Create compelling customer-facing messaging and collateral that will educate the market and drive new opportunities
• Define the end-to-end lead management process in conjunction with the sales team, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
• Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
• Tightly collaborate with SDR team to support a complete lead to deal process.
• Hire, train, and develop high-performing marketing team
• Manage and adhere to budget

• Build an industry leading marketing team, including recruiting and on-boarding new hires
• Create and deploy a repeatable and scalable account-based marketing process to deliver a measurable impact on the sales pipeline
• Design and deliver the 2023 marketing plan
• Earn the respect and partnership of the leadership team through strong cross functional collaboration and delivering on mutually agreed upon goals

• 10+ years in progressive leadership roles in marketing with related industry experience in demand generation, product marketing, content marketing and PR.
• Excellent communication skills, including demonstrated proficiency in oral, writing and presentation abilities in a business-focused setting
• Ability to translate complex technical concepts into the right marketing “stories” and benefits for customers
• Experience marketing in a B2B context with both channel partners and a direct sales force at high-growth SaaS/cloud companies
• Strong ability to find the right mix of marketing up and down the funnel, balancing awareness tactics with demand harvesting tactics
• Experience working in technology; preferably SaaS businesses
• Deep knowledge of cybersecurity market challenges and enterprise personas relevant to managing cybersecurity: chief security officers, chief risk officers, chief financial officers, CEOs and boards of directors

• Entrepreneurial leader with a driving desire to win big in the market
• Outstanding leadership and people management skills with the ability to successfully motivate, challenge, and integrate with a team of talented and creative people at all levels of the organization
• Strategic thinker who can drive an effective go-to-market vision, while also being a strong personal contributor with a desire to “roll-up sleeves” and make it happen
• Able to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment
• Impeccable integrity and ethical standards
• Sense of urgency
• Operational discipline, follow-through, accountability, flexibility