VP, Marketing

The Role:

Cerebral is now hiring a Vice President of Marketing. The ideal person for this role will have the requisite experience, skills, passion and leadership capabilities necessary to drive continued rapid and profitable growth for Cerebral. As a member of the Leadership Team, the Vice President of Marketing will ultimately be responsible for growing the value of Cerebral by attracting and retaining valuable customers while building an inspirational brand. The Vice President of Marketing will oversee all aspects of the company’s marketing strategy and will execute data-driven marketing programs that bring the Cerebral brand to life for existing and potential customers across all touchpoints. The Vice President of Marketing will report into Cerebral’s CEO, and will lead the marketing vision and strategy for the company.

Who you are

• 12+ years of business experience in marketing leadership roles at highly-progressive and innovative B2C companies, ideally with hyper-growth, DTC companies or in a highly entrepreneurial environment in a larger organization. Experience in the healthcare industry is a plus.
• Deep experience operating all relevant performance marketing channels (Paid Search, Paid Social, Affiliates, SEO, Influencer Marketing, Public Relations).
• Experience automating operations to enable increased levels of operational efficiency. and expertise in agile marketing operating approaches that leverage constant testing, measurement, and iteration.
• Comfortable operating in the brand strategy space.
• Experience building and leading world-class marketing teams. 
• Effective cross-functional leadership abilities: A strong influencer and advocate who partners well across the organization to accomplish shared company objectives and operates with a team first operating mindset at all times.
• Data driven operating mindset, who is accountable to agreed to marketing metrics at all times and has deep expertise in attribution approaches.
• Experience utilizing customer insights to build actionable strategies.
• Strong  communicator - able to tell a story, build a business case, create a framework, and give an inspirational talk appropriately tailored to their audience.  
• Lives and breathes the Cerebral mission of democratizing the mental health industry.
• Intellectually curious, first principle, linear strategic thinker.
• Data driven and analytical. Uses data to drive decision making across their organization.  Has strong intuition in how to interpret data and quickly understands second and third order implications of the data.  

How your skills and passion will come to life at Cerebral:

• Build, lead and inspire a world-class team that is committed to the Cerebral mission.
• Lead the development, evolution and optimization of Cerebral’s marketing strategy.
• Own and efficiently scale the marketing budget, allocating spending and optimizing a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful.
• Optimize ongoing marketing efforts:
  • Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals.
  • Manage customer segmentation strategy and develop smart attribution modeling.
  • Create and manage retention and life-cycle management strategies to maximize LTV.
  • Lead marketing analytics and ROI analysis for campaigns and channels while executing optimization and A/B testing programs.
• Diversify and scale the paid acquisition focused marketing channel portfolio with an eye on improving customer lifetime value, while also reducing customer acquisition costs.
• Scale key organic channels (SEO and free referrals).
• Serve as the internal brand champion, ensuring that our brand value proposition is consistently activated across all customer touchpoints.

What we offer: 

• Mission-driven impact:
  • Shape the future of the #1 largest and fastest growing online mental health care company in the world
  • Build a platform that is improving the lives and well-being of hundreds of thousands of people (and counting)
  • Join a community of high achievers who have a passion for promoting mental health
• Path to develop & grow:
  • Bi-annual performance reviews & opportunities for promotions - as Cerebral grows, so should you. We build your goals together and forge a career path that is right for you
• Remote-first model: Work virtually from anywhere in the US
• Competitive compensation & benefits:
  • Total compensation includes equity/stock options
  • Medical, Dental, Vision, Life Insurance, and 401k with employer match to all employees
  • Unlimited PTO - we encourage taking the time you need to relax and recharge
  • Top-tier wellness benefits and perks, including bi-quarterly mental health days (8 per year), No-Meeting-Wednesdays, holistic monthly wellness stipend, and access to on-demand health & wellness content
    • $200 WFH reimbursement
• Culture & connectivity:
  • Virtual social events (e.g., happy hours) enable us to build a sense of community and connect on a more personal level
  • Monthly peer-to-peer recognition allowance via Bonusly allows team members to reward one another for values-aligned contributions
  • Optional in-person company retreats provide an opportunity to augment team-building and celebrate our successes together