VP, Marketing - Home

Job Description:

Role Summary/Purpose:

The VP, Marketing - Home will lead a two-member team that will be responsible for developing and implementing marketing strategies and tactics to achieve client business objectives and overall Synchrony growth metrics for a singular client relationship.

This position works collaboratively with the business General Manager, the SYF sales organization, cross-functional leaders, and partner organizations to refine the program, drive strategic marketing efforts and drive card usage.

We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Partner with business and client team to lead, develop, implement, and monitor dynamic annual growth plans aligned with client business objectives and overall Synchrony growth metrics.
• Lead, optimize, and develop a team of client marketing professionals.
• Establish and develop key relationships at senior levels of the partner organizations.
• Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.
• Optimize marketing spend to meet growth goals
• Expand and manage all aspects of the value proposition, including tracking industry trends, competitors, and customer experience metrics.
• Ensure program profitability and penetration through continued enhancements.
• Drive program to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.
• Monitor & manage performance of all key credit and marketing metrics vs. plan.
• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's Degree or, in lieu of a degree, a high school diploma and 15+ years of marketing experience
• 10+ years of marketing / sales experience, preferably with prior experience in home furnishings, credit card or financial services (can be concurrent):
• 5+ years of experience managing organizations and other professionals
• 5+ years working closely with sales organizations to drive business growth
• 5+ years of marketing leadership with exposure to consumer-facing programs and products
• Ability to travel as needed (~25%) .

Desired Characteristics:

• MBA
• Outstanding communications, relationship building, influencing and collaboration skills.
• Strategic thinking with ability to develop and implement actionable plans to drive business results.
• Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes - from concept innovation through go-to-market execution.
• Direct marketing experience with both acquisition and loyalty/lifecycle channels.
• Proven ability to partner and communicate effectively with all levels of the organization.
• Demonstrated project management and delivery skills.
• Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information.
• Ability to manage and motivate marketing staff to attain high levels of performance

Grade/Level: 14

The salary range for this position is 115,000.00 - 230,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing