VP Marketing, Strategic Accounts

Job Description:

Role Summary/Purpose:

The VP, Marketing, Strategic Accounts will be responsible for developing and flawlessly executing marketing launch plans for a new, strategic client. The marketing leader will collaborate with Relationship Manager and client marketing leaders to launch and manage credit card programs across in-store and digital channels to drive program growth. In addition, this role will work directly with the Home Specialty and client leadership teams on strategic initiatives as well as core operating rhythm.

We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Work cross-functionally to flawlessly launch a new retail program
• Partner with client marketing leadership team to lead, develop, implement, and monitor dynamic annual growth plans
• Understand and incorporate each client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives
• Establish and develop key relationships at senior levels of partner organizations
• Gain approval for marketing programs through cross-functional matrixed client organizational structure
• Optimize contractual marketing spend and pursue additional funds to meet growth goals
• Partner with Analytics efforts to measure all strategic marketing efforts
• Develop and manage Purchase Order/Invoice requests
• Assess and recommend opportunities to optimize in-store and digital credit marketing channels
• Monitor the competitive space and be aware of market changes, developments and trends
• Share best practices and successes internally and externally
• Perform other duties and/or special projects as assigned
• Must be able to work Eastern Time Zone business hours

Qualifications/Requirements:

• Bachelor's Degree, or, in lieu of a degree, a high school diploma/GED and 9 years of marketing experience in the credit card or financial services industries
• Minimum of 5 years marketing experience, preferably in credit card or financial services headquarters
• Minimum of 2 yr experience with omni-channel marketing
• Ability to travel as needed ~ 20%

Desired Characteristics:

• Masters Degree
• Outstanding communications, relationship building, influencing and collaboration skills
• Proven ability to partner and communicate effectively with all levels of the organization
• Strong bent toward marketing investment measurement and optimization
• Experience managing agency relationships
• Demonstrated project management skills
• Experience with digital & direct channels - mail, online and mobile
• Strategic thinking with ability to support the implementation of actionable plans to drive business results
• Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information.
• Collaborative style and approach with comfort working in a matrixed, decentralized structure.
• Experience working with WorkFront and other Synchrony systems
• Strong PC proficiency (MS Office Suite) or comparable software applications

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must have at least a "consistently meets expectations" performance rating and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance requirement).
• Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Grade/Level: 12

The salary range for this position is 85,000.00 - 170,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing