VP Media, Performance

As VP, Media, Performance you are responsible for the management, leadership and evolution of the online media strategy for a group of Critical Mass’ accounts. This includes, but is not limited to, e-commerce initiatives, online media and promotional support, mobile marketing, search marketing, online advertising production and both brand and direct marketing in order to maximize client business / marketing objectives. Your role largely strategic oversight with some tactical input and relationship building.

You will:

• Lead the distributed Media team throughout Canada and the US.
• Partner with Finance to onboard a new media billing platform
• Partner with Strategy, Creative, Marketing Science and Client Services leads throughout the organization
• Be responsible for all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
• Support Marketing and Media Managers in reporting templates, management and presentations to clients.
• Be responsible for pulling and delivering accurate data in initial analyses.
• Provide insight into campaign analysis and optimization.
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build and maintain relationships in the display and emerging media community.
• Stay up-to-date on and advise the Marketing and Media groups on the latest trends in interactive marketing / media and developments.
• Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
• Participate in new business efforts, which includes presenting to clients.

You have:

• 10+ years well round media experience with a strong passion and focus on digital
• Proven ability to lead and grow a team of Media professionals 
• Previous experience with eMarketer, Nielsen and comScore.
• Familiarity with Google ad products –bonus points if you’re familiar with Google AdWords.
• General understanding of digital media and the digital landscape.
• Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels.
• Familiarity with and passion for digital media.
• Flexible and able to quickly adapt to new situations.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts