VP, Media Planning at Barkley

If you're a strategic media leader looking to develop people & approach media ideas through a creative lens, we want you to join our team. Seeking someone with experience across all channels, brings a strong perspective and has a passion for the ever-evolving, data-driven media industry.Barkley is looking for a driven and creative leader to supervise and grow with us. We want someone who thrives on collaboration with strategy and creative teams to identify unique solutions to client challenges, and is ahead of the curve when it comes to emerging media and technologies. If this sounds like your style, let's chat.

Responsibilities

Lead and inspire a team of dedicated media professionals to produce the best work of their career.
Push the boundaries of how the department develops & communicates ideas and recommendations.Ensure operational efficiency by continually evaluating team performance, and identifying process & workflow improvements to ensure adherence to media best practices
Provides media planning leadership for key account(s), including participation in strategic client meetings & communication.
Meets with clients and Brand Leadership teams to quickly resolve performance or client experience challenges
Support team development & individual partner growth through regular touch-bases, providing consistent feedback.
Stays on the leading edge of industry trends, and creates energy among the team for fresh thinking
Support in development of new business presentations and represent team as needed
Manage team bandwidth by evaluating team allocations, monitoring burn rates and supporting the development of SOWs
Collaborate with other agency departments to bring strategic media perspectives to integrated teams.
Able to lead & train Media Planning Teams on how to develop Strategic Media & Tactical Recommendations.
Provides an energy level that brings new and exciting ideas, motivating other team members.
Maintains a positive rapport with media vendor partners, keeping up to date with the latest trends in the marketplace.
Able to identify creative ways to use data & proven media approaches to solve unique client challenges.
Updates SVP, Media Planning on current team status, escalating challenges as needed.
Evaluates current Planning resources and proactively identifies opportunities for additional tools needed to stay on top of current trends and to ensure the team is delivering strong strategic recommendations to our clients.
Reviews and provides constructive feedback for client-facing work.

Qualifications

Bachelor’s degree+
10+ years of media experience required
Communicates persuasively to others, written, verbally, and visually
Strong knowledge of traditional media channels with an understanding of digital and SEM
Ability to think critically and apply a strategic approach to all plans or projects
Ability to work effectively with a variety of internal teams and business groups, including Creative, Strategy, Brand Leadership, Project Management, and Finance
Displays a passion for media and advertising
Strong organizational and mathematical skills (including basic media math)
Ability to multi-task and deliver work on-time for set deadlines
Must be prepared for a fast-paced environment and be comfortable making decisions
Experience with MRI-Simmons, Kantar, Nielsen NMI/IMS, MediaTools, SQAD, SRDS, and other media tools.

Barkley’s Commitment to Diversity & Inclusion

We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.

VP, Media Planning

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