VP of Brand Marketing

As VP of Branding, you will be the person leading our brand positioning and development, to become one of the dominant brands in food for decades to come. We are looking for someone who believes in our vision of a marketplace that unites chefs and consumers. We aspire to create a new category with CookUnity to democratize access to chefs and great food around the world and we want a brand leader that can relentlessly craft this brand from the inside out.

You will be responsible for creating and telling the story of CookUnity. You should believe one of the most amazing human experiences is eating and sharing delicious food, and you must be able to translate that experience through a dynamic branding strategy.

You will work side by side with the company's founders and executive team. You are going to build and develop a team and also work hands-on with Product, Growth Marketing, Design, CX and Portfolio.

Your goal as a brand marketer is to leverage what’s abundant for us (chefs and amazing food) for original content and creative execution. Come help us build a unique brand experience that drives awareness and trust in CookUnity’s novel service!

• Establish CookUnity as the primary destination for the best chefs and best meals delivered at home in America
• Responsible for the brand positioning, voice and brand value proposition. Tell our story in a precise, sophisticated and engaging way
• Lead and participate in customer insights efforts to deepen our understanding of the job to be done
• Contribute to the expansion of the Chef Community and help them build brands that engage directly with consumers
• Craft the set of experiences that enhance and surround the food along the user journey by blending online and offline strategies to create a holistic experience of the brand
• Invest in long term loyalty by building and engaging our unique community
• In collaboration with Product and Growth marketing, support the design of each touchpoint of our end to end customer journey to fully express our unique value proposition and brand essence
• Lead our Creative Studio and manage external partners to provide the right creatives for the right distribution channels to all teams
• Build Integrated marketing calendar, incorporating brand communication themes, product launches and chef communications. Develop & execute Campaigns and communication plans that push stories the brand is pursing
• Build organic awareness through a media and communications strategy (PR, social media), content creation of unique assets around our food and chefs, advertising, and collaboration with Performance Marketing on digital marketing strategies
• Measure and drive demonstrable business results and ROI through brand building and marketing. Metric tracking like Brand Awareness, Brand sentiment, etc.
• Build a virality engine through strategic partnerships
• Manage our online reputation and improve the Consideration phase of the funnel

• 10+ years of marketing experience with premium and/or technology brands
• Proven ability to lead an innovative and disruptive brand's end-to-end marketing needs, including strategy, creative, production, analytics
• Business savvy, with a proven ability to create and execute full funnel marketing strategies
• Success working with technical product teams and digital marketing technologies spread around the world

🩺  Health Insurance coverage

⛱ PTO policy and paid sick days

📈 We grow, you grow: Stock Options Plan granted on Day 1

🌟 Eligible for bi-annual performance bonus

🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🧘🏽‍♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🌟 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

• All final pay rates will be determined by candidate's experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
• Pay Range for this position: $200,000 - $300,000 per year.