VP of Branding

As VP of Branding, you will be the person leading our brand positioning and development, to become one of the dominant brands in food for decades to come. We are looking for someone who believes in our vision of a marketplace that unites chefs and consumers.

You will be responsible for creating and telling the story of CookUnity. You must deeply understand that one of the most amazing human experiences is eating and sharing delicious food, and you must be able to translate that experience through a dynamic branding strategy.

You will work side by side with the company's founders and executive team. You are going to build and develop a team and also work hands-on with Product, Growth Marketing, Design, and Portfolio.

We are looking for a talented brand marketer who can leverage original content and creative execution to build awareness and trust that ultimately boost sales for CookUnity's unique service.

• Responsible for the brand positioning, brand voice and brand value proposition.
• Lead our primary company initiative of building organic awareness through a media and communications strategy (PR, social media), content creation of unique assets around our food and chefs, advertising, and collaboration with Performance Marketing on digital marketing strategies.
• Creating a strong narrative around vitality and word of mouth, from our own experience, associating CookUnity with synergetic brands.
• Contribute to the expansion of the Chef Community and help them build brands that engage directly with consumers.
• Craft the set of experiences that enhance and surround the food along the user journey by blending online and offline strategies to create a holistic experience of the brand.
• Work closely with Growth Marketing, Design, Product & Portfolio to evolve our product offering for our subscribers. Lead and participate in customer discovery efforts to deepen our understanding of the job to be done.
• Measure and drive demonstrable business results and ROI through brand building and marketing.

• 10+ years of marketing experience with premium and/or technology brands
• Proven ability to lead an innovative and disruptive brand's end-to-end marketing needs, including strategy, creative, production, analytics
• Business savvy, with a proven ability to create and execute full funnel marketing strategies
• Success working with technical product teams and digital marketing technologies spread around the world

📈 We grow, you grow: Stock Options Plan granted on Day 1.

⛱ Unlimited PTO policy and paid sick days

🩺  Health Insurance coverage

🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🧘🏽‍♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🌟 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

• All final pay rates will be determined by candidate's experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
• Pay Range for this position: $200,000 - $300,000 per year.