VP of Content Marketing and SEO

Securitize is a global fintech, Top 50 blockchain company, with a mission to provide investors with access to invest in and trade alternative assets, and for companies to raise capital and offer shareholder's liquidity. Securitize has pioneered a fully digital, regulatory compliant, end-to-end platform for issuing, managing and trading digital asset securities (also known as security tokens), with over 200 businesses and nearly 400,000 investors already connected, and nearly $500 million in current-value digital asset securities issued on the Securitize platform.
We are a well-funded global team made up of top blockchain and financial industry talent based around the world, based in Tel Aviv, Buenos Aires, Tokyo, New York, and San Francisco. We're backed by leading financial institutions and blockchain investors, including Morgan Stanley, Blockchain Capital, MUFG, Sumitomo Mitsui Trust Bank, Sony Finance, Banco Santander, and Coinbase.
As the VP of Content Marketing and SEO, you will have a significant impact on our company's growth and success by driving the content strategy and establishing Securitize as the platform of choice for alternative assets. The ideal candidate should have the ability to collaborate with cross functional teams in product, marketing, sales, communications, and subject-matter experts around the company to drive the vision, strategy, and roadmap for a data-driven content experience that maximizes awareness, engagement, and support pipeline-generating activities. In addition, you will work hand-in-hand with the Chief Marketing Officer to strategize and coordinate Securitize's engagement efforts. You will play a crucial role in researching the needs, interests, and trust-building factors for our target audience, ensuring that Securitize becomes their preferred platform for alternative assets.
If you are passionate about content marketing, SEO, and the finance industry, and thrive in a dynamic and results-driven environment, we encourage you to apply for this exciting leadership opportunity.
Responsibilities:

• Architect and lead a data-driven content strategy that will arc across the entirety of our content, including social media, the blog, website, and email.
• Monitor and analyze content performance against KPIs using relevant metrics and tools, making data-driven decisions to optimize content effectiveness, evolution of content strategy and ROI.
• Act as a key spokesperson for the content marketing and SEO initiatives, articulating the strategy to internal stakeholders and senior executives.
• Lead a team of content creators, editors, and SEO specialists, providing guidance and direction to ensure the successful execution of content marketing initiatives.
• Manage a quarterly and annual editorial calendar and content plan that provides visibility to team members
• Create a long-term growth roadmap focused on maximizing web, SEO, content, and lead-gen partnerships.
• Partner with external agencies, freelancers, and partners involved in content creation, ensuring deliverables meet quality standards and deadlines.

Requirements:

• Bachelor's degree in marketing, communications, journalism, or a related field (advanced degree preferred).
• Proven experience 8+ years in content marketing, SEO, and editorial roles, preferably in the finance or investment industry.
• Able to meld great storytelling (and compelling content) with a performance marketing mindset
• Strong understanding of alternative investments segments interests, needs, and decision-making factors.
• Demonstrated track record of developing and implementing successful content and SEO strategies that drive organic traffic and audience engagement.
• Excellent leadership skills with the ability to inspire and motivate cross-functional teams.
• Solid project management skills, including the ability to prioritize, delegate, and meet deadlines in a fast-paced environment.
• Proficiency in SEO tools and analytics platforms
• Exceptional written and verbal communication skills, with the ability to articulate complex concepts in a clear and compelling manner.
• Strong analytical mindset, with the ability to leverage data to inform content decisions and drive continuous improvement.
• Strategic thinker with a deep understanding of content distribution channels, social media platforms, and emerging digital marketing trends.

Looking for a great company to work for? Join our rapidly growing team and enjoy a number of exciting benefits! As an employee, you'll enjoy:

• Unlimited Paid Time Off to ensure a healthy work-life balance.
• A generous Bonus program to reward your hard work and dedication.
• Company grant options to share in the company's success and growth.
• The freedom of a Remote work environment, allowing you to work from anywhere while still being part of a dynamic team.
• Company-paid Professional Development opportunities to help you grow and achieve your career goals.
• Comprehensive 100% Medical/Dental/Vision Insurance coverage to keep you and your family healthy and happy.
• A 401 (K) Retirement Plan to help you plan for a secure financial future.

Candidates must be located in one of our main Remote Hub locations: US Based: Miami, FL; New York-Metro; Austin, TX; Los Angeles & Bay Area, CA
Global: Tel Aviv, Israel; Buenos Aires, Argentina; Tokyo, Japan, Madrid, Spain.