VP of Growth

As the Vice President of Growth Marketing, you will oversee the development and execution of data-driven customer acquisition strategies, manage large-scale paid search and social campaigns, and maintain full budget accountability across various paid digital media channels such as Google, Meta, TikTok, YouTube, Pinterest, Snapchat, and more. You are a seasoned growth marketing leader with a proven track record of driving customer acquisition, revenue growth, and brand awareness in a rapidly scaling organization.

Your primary focus will be to lead a high-performing team in the development and execution of cross-channel experiments, leveraging audience targeting, creative testing, and keyword expansion to drive conversions and build brand awareness for our rapidly growing company.

Expected Outcomes:

1. Consistently achieve or surpass company targets for customer acquisition, cost per acquisition, and ROI.
2. Develop and implement strategic growth plans that align with the company's overall goals and objectives.
3. Foster a culture of data-driven decision making, continuous experimentation, and optimization across the marketing organization.
4. Drive significant improvements in site conversion rates and customer lifetime value through customer journey mapping, personalization, and segmentation.

The ideal candidate for this role

• Has a proven track record of success in leading growth marketing initiatives at the executive level.
• Possesses deep expertise in paid digital media, specifically Google Ads and paid social platforms (Facebook, Instagram, TikTok, Pinterest, LinkedIn).
• Demonstrates strong analytical skills, proficiency in Google Analytics, Data Studio, Tableau, and spreadsheets.
• Has experience building, leading, and mentoring high-performing marketing teams.
• Displays a passion for using data insights to drive action and inform growth strategies.
• Exhibits exceptional strategic thinking, problem-solving, and decision-making abilities.
• Can effectively collaborate with cross-functional teams and influence stakeholders at all levels of the organization.
• Is highly motivated, self-driven, detail-oriented, feedback-driven, exceptionally organized, empathetic, curious, and caring.
• Thrives in a fast-paced, startup environment and can quickly pivot to support new initiatives.
• Is a supportive and enthusiastic team player, eager to contribute to growth and success at our company.

Responsibilities:

• Develop and execute comprehensive growth marketing strategies across paid search and paid social channels, including planning, budgeting, daily execution, and optimization.
• Oversee and mentor a high-performing growth marketing team, ensuring the continuous development of team members and fostering a culture of data-driven decision making, experimentation, and optimization.
• Collaborate with cross-functional teams such as product, engineering, sales, and customer success to develop and implement growth initiatives that drive customer acquisition, engagement, and retention.
• Use data-driven insights to drive channel experimentation and aggressively improve performance across all marketing channels.
• Stay updated on industry trends, emerging technologies, and the competitive landscape to ensure the company's growth strategies remain innovative and effective.
• Collaborate with the executive team to develop and implement long-term strategic plans and company-wide growth objectives.
• Establish and maintain strong relationships with key partners, vendors, and agencies to ensure optimal performance and collaboration. aimed at accelerating growth.

Requirements:

• 10+ years of experience in a growth marketing role, with a minimum of 5 years in a leadership position, preferably at the executive level.
• Proven success in leading and scaling growth marketing initiatives in a high-growth organization.
• Expertise in paid search and paid social management with a broad understanding of iterative marketing and direct response ad strategies.
• Google Adwords Certification
• Facebook Blueprint Certification
• Expertise managing campaigns through native ad techs (Google Adwords, Bing, Facebook Ads Manager, Facebook Catalog Manager)
• Experience reporting through native platforms (Google Analytics, Facebook Ads Reporting) and third-party reporting tools (Tableau, Supermetrics)
• Minimum of a Bachelor's degree (or equivalent experience) in marketing, communications or a related field
• Extremely detail-oriented with laser focus on project management skills
• Resilient, ambitious, overachiever, flexible, humble, kind, and shows initiative
• Team player with strong communication & organization skills and a can-do attitude
• Can work independently and is a strong problem solver

Bonus Points

• Previous experience working in a D2C or retail company

• Experience with affiliate and display marketing
• Experience with SEO tools such as Moz, SEM Rush and Yoast

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Remote / In-Office requirements:

This position can be partial or fully remote; however some mandatory meetings and events will need to be scheduled in person at our Headquarters in Milwaukee, WI as directed by your supervisor.

Due to this role's remote nature, we cannot provide visa sponsorship. Resumes and communication must be submitted in English.

This role requires night/weekend adjustments and therefore doesn't have set "business hours" However most operations, meetings, and work is expected to be done during business hours M-F central standard time.

About Wantable:

Wantable is a next-generation fashion brand giving customers access to high-quality products created and curated by our team of expert merchants and stylists. We deliver unrivaled customer experiences through our proprietary technology and platforms that allow customers to shop on their own or with the help of a stylist, and to try before they buy from the comfort of their homes. Wantable was founded in 2012 with the belief that when you look good, you feel good, and has been fueling self-confidence in customers ever since.

Benefits:

Wantable team members enjoy free food, coffee, and drink in our HQ's beautiful new Wantable Cafe. We have a laid-back, casual environment in a state-of-the-art new HQ.

Since our office-based staff returned to the office following the pandemic, we offer employees the opportunity to work remotely to the extent their role allows and subject to their manager's discretion.

We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.

Even more exciting: paid vacation and six and a half paid holidays per year, plus a 50% discount on all merchandise. You'll be eligible for the discount on your first day.

Important, but maybe less thrilling: we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options). We have ample parking, and if you take the bus we'll fully reimburse your fare receipts.