VP of Marketing

Portland, OR

Department: Marketing

Reports to: Chief Revenue Officer

Salary Range: $144K - $195K annually

Remote/Hybrid

CD Baby, "By artists, for artists". We empower independent creators to distribute and monetize their music on Spotify, Apple Music, Instagram, YouTube, Amazon Music, Pandora, Facebook, TikTok, and 150+ other platforms around the world. Home to over 1 million artists and 9 million tracks, CD Baby has paid out over $1 billion in artist royalties since its founding in 1998.

From passionate hobbyists to full-time musicians, we empower artists with everything they need to successfully distribute, publish, promote, and monetize their music around the globe. Our platform connects independent artists with new audiences and revenue streams so they can enjoy creative autonomy and thrive on their own terms. Founded and run by artists for artists, CD Baby exists to make success in the music business accessible to all.

The VP of Marketing develops the strategy and leads the execution of marketing initiatives for CD Baby and Soundrop.  As VP of Marketing, you will partner with the leadership team to identify strategic priorities and create marketing campaigns in support of the company goals.  You will coach your team and demonstrate collaborative partnership across the organization.  The right person for this role combines real world, hands-on marketing, and leadership experience with the ability to see the big picture and plan for long-term success. One of the most important initiatives for the VP of Marketing is developing a strong team of marketers who can successfully take the company into the future.  You will oversee the marketing function which includes brand marketing, product marketing, marketing communications and creative to support customer acquisition and retention.

Planning & Implementation

• Partner with executives and lead the marketing team to plan, develop and implement the organization’s growth marketing strategies, marketing communications, and public relations activities, both external and internal
• Refine and implement brand positioning, brand architecture, and an integrated, customer communications program
• Lead and support the team in preparation, execution, and iteration on marketing plans, responding to data insights in real time
• Oversee the implementation of an International Expansion strategy and organizational structure to launch and sustain growth in various geographic regions

Leading

• Build a strong, high-functioning marketing team: Recruit talented candidates, train, supervise, coach, and mentor staff, holding them accountable for results
• Lead and execute on monthly offer meetings with key brand stakeholders
• Be a strategic leader for the team that will implement customer-centric, multi-channel acquisition and retention strategies that drive business growth
• Cross-functional collaboration — collecting context to define, and building buy-in to execute, how we engage, educate, and nurture our target customers
• Determine marketing resourcing needs and manage agency relationships
• Establish and implement short and long-range departmental goals, objectives, policies, and operating procedures

Budgeting & Measuring

• Understand market dynamics, competitive landscape, and product positioning to generate clear and actionable messaging for internal and external consumption
• Develop, advocate for, and manage marketing budgets, and track spending
• Determine Key Performance Indicators (KPIs) for the marketing department, measure and report to management and staff
• Develop and maintain comprehensive ROI reporting around all marketing activity through department KPIs, responding to data insights in real time

• Excellent ability to collaborate effectively with internal and external teams
• Outstanding organizational and project management skills along with the ability to multitask, prioritize workloads and meet deadlines
• Ability to solve problems, think strategically and maintain a high level of attention to detail

• Proficiency in at least one other language in addition to English not required, but a plus; Spanish and Portuguese, preferred.
• Music, entertainment, and/or direct to consumer e-commerce experience is preferred

• Bachelor’s degree in marketing or business, or commensurate experience required
• An advanced degree in marketing or business (MBA) is preferred

• Mastery in executing modern approaches to marketing (video chatbots, personalization, SMS, TikTok, using an omnichannel CRM)
• Demonstrated experience as a marketing leader with success in driving brand, performance, growth marketing, demand generation, and global marketing.
• Proficient in developing data-rich, insight driven, customer centric strategies
• Familiar and comfortable with hiring, training, developing, and leading high performing marketing teams
• Skilled at creating and managing marketing budgets
• Exhibits excellent strategic, analytical, and problem solving abilities
• Proven ability to lead and develop the execution of International Expansion strategies, framework, positioning, scenarios, recommendations, and decisions based on comprehensive data analyses.

CAREER DEVELOPMENT / EQUAL EMPLOYMENT OPPORTUNITY

In order to provide equal employment and advancement opportunities to all individuals, CD Baby does not discriminate in employment opportunities or practices on the basis of sex, age, race, color, national origin, sexual orientation, religion, marital status, genetic information, veteran status or disability.

COMMITMENT TO DIVERSITY

CD Baby is committed to creating and maintaining a workplace in which all employees have an opportunity to participate and contribute to the success of the business and are valued for their skills, experience, and unique perspectives. This commitment is embodied in company policy and the way we do business and is an important principle of sound business management.

ADA POLICY

It is Company policy not to discriminate against qualified individuals with disabilities in regard to application procedures, hiring, advancement, discharge, compensation, training, or other terms, conditions and privileges of employment.

Any individual who can be reasonably accommodated for a job, without undue hardship, will be given the same consideration for that position as any other applicant. The People Team is responsible for implementing this policy, including resolution of reasonable accommodation, safety and undue hardship issues.