VP of Marketing

At CADDi, we're revitalizing American manufacturing by unlocking the potential of historical drawings and supply chain data. Our product, CADDi Drawer, empowers customers to break the cycle of reinventing the wheel, transforming individual tribal knowledge into valuable company assets. Equipping our clients with Drawer, we're paving the way for a more efficient and innovative manufacturing future.

Tech Crunch: CADDi raises $89M Series C

Requirements

Job Description:

We are seeking a dynamic and results-driven VP of Marketing to lead our marketing efforts and help drive our business growth to new heights in our fast growing startup. You will work closely with the global CEO and global executive team in defining and executing strategies to drive revenue growth, manage sales and marketing teams, and expand our market presence in the US market. If you're a strategic thinker with a passion for marketing and are excited to be part of a growing startup, we want you on our team.

Key Responsibilities:

1. Develop ABM strategy and execution: Create and execute a comprehensive Account Based Marketing Strategy. Define target customer segments, positioning, messaging, and take any marketing approach to attract defined prospects.

2. Brand Development: Build and nurture a strong brand identity for CADDi in the manufacturing industry. Ensure brand consistency across all marketing channels.

3. Lead Generation: Develop and oversee lead generation strategies to acquire new customers. This includes offline and online marketing, event marketing, community marketing, seminars /webinars, trade shows, content marketing, email marketing, SEO, SEM, and social media campaigns. Strong collaboration with the BDR/SDR team is also required.

4. Product Marketing: Collaborate with the sales team to develop effective product positioning and messaging. Create marketing materials to support product launches.

5. Public Relations: Oversee organization's communication strategies, manage relationships with the media, develop PR campaigns, and ensure a positive public image.

6. Goal, KPI setting and performance tracking: Based on our overall P&L, create a goal for the growth team together with the CEO and set KPI, monitor and analyze marketing performance metrics, track ROI, and adjust strategies as needed to maximize results and optimize budgets.

7. Team Leadership: Build and lead a high-performing marketing team. Set clear goals, provide coaching, and foster a collaborative and innovative work environment.

8. Partnerships and Alliances: Identify strategic partnerships and alliances that can enhance our market presence and customer acquisition efforts.

Ideal Candidate:

With these responsibilities in mind, our "Ideal Candidate" should possess the following attributes:

• A proven experience in ABM marketing leadership roles, preferably within the SaaS industry.
• Strong business acumen with the ability to make strategic decisions that drive growth and profitability.

• Possess a strong background in SaaS marketing strategies, CRM/MA/peripheral tools, and best practices.
• Marketing savvy, loves marketing and knows wide variety of marketing approaches of best practice companies
• Strong communication skills and negotiation skills with ability to work effectively with all levels of staff in a collaborative team environment.
• A keen intellect, capable of advanced analytical and critical thinking, able to solve problems, and drive complex decision making.
• Person who is willing to get his/her hands dirty, take ownership to deliver results, do whatever it takes no matter how strategic or operational that work is
• Financial expertise and the ability to manage budgets and finances effectively
• In-depth knowledge of sales strategies, marketing, and customer acquisition.

As the VP of Marketing of our fast-growing startup, you will have a significant impact on our company's success and growth trajectory. If you are a strategic thinker and results-driven leader, we invite you to join us and lead our marketing efforts to new heights.

How to Apply:

Interested candidates should submit their resume, along with a cover letter outlining their relevant experience and vision for CADDi.

CADDi is an equal opportunity employer and values diversity in our workforce.

Benefits

• Health Insurance
• 401k
• Stock Options
• Parental Leave
• Annual Leave
• Referral Bonuses