VP of Marketing

Softheon builds software and automation solutions for health insurers and government health agencies. Help shape the future of health tech while working from home with incredible benefits that reflect our commitment to expanding access to quality insurance. Work for a fast-growing, established, and profitable company where you can power what's next in healthcare.
Position Summary
The VP of Marketing has responsibility for driving awareness, understanding, and adoption of our products. This execution to GTM strategy includes positioning, messaging, field enablement, product launches, and core content that effectively differentiates us in the market. This leader will set the strategic vision for how Softheon demonstrates the value of its products while leading the product marketing team and cross-functional collaborators for delivery of this vision.
Our ideal candidate is technically oriented, but also a strong storyteller who can transform increasingly complex identity and infrastructure needs into distilled and differentiated messages. Our VP of Marketing will be responsible for sales enablement and content creation; enabling teams to share, synthesize and create content and add input in many directions while continuously communicating customer value.
Requirements
Key Responsibilities (include but not limited to):

• Provide overall leadership and guidance to Marketing functions through the oversight of assessment of existing and potential markets, evaluation of pricing strategies, marketing communications, online marketing, brand management, public relations, product education and contract administration.
• Drive growth for the company through GTM strategy, adoption-driving activities, proposing outbound marketing plans, and measuring outcomes.
• Translate Softheon strategic and tactical business plans into Marketing strategic and operational plans.
• Lead the Marketing Department in the analysis and evaluation of marketing performance, identification of gaps, and creation of strategies.
• Function as the strategic business advisor and partner to business executive and departmental heads regarding key business growth practices and issues.
• Design and review the Marketing department's budget while prioritizing marketing projects and allocating resources accordingly.
• Develop a deep understanding of our customers, competitors, and the ecosystem, and leverage it to continually update our unique selling proposition.
• Prepare and present regular reports relevant to marketing metrics for the executive team.
• Foster professional development and growth of direct reports and their teams.

Qualifications

• Master's degree in Marketing, Advertising, Information Technology, Business Administration, Engineering, Psychology or other related field.
• 10+ years of Marketing, Product Marketing and/or enterprise-level SaaS Product experience in the healthcare industry.
• 5+ years of management experience.
• Demonstrate high proficiency in tools such as Google Analytics, WordPress, Google AdWords, LinkedIn ads, Twitter Ads, Salesforce, Adobe Campaign, MS Word, PowerPoint, and MS Excel.
• Strong ability to synthesize market data and provide solutions even on short notice or constraint deadlines.
• Excellent communication skills and an ability to present complex material both to technical teams as well as to consumers in a way that relates to each audience.
• Creative ability to craft product messaging that resonates and connects with the diverse demographics.
• Comfortable with both B2B marketing and B2C marketing.
• Experience in managing large product roll-outs to existing customers and partners and in existing and new markets.
• Experience with agile product development and software delivery lifecycle.
• Experienced people leader who has built, developed and retained high performing teams.
• Demonstrated strategic agility - the ability to think big picture but also understand key tactical drivers.
• Proven success influencing across an organization, without lines of formal authority.
• Excellent organizational, interpersonal, and communication skills.
• Strong commitment to results with ability to meet deadlines in a fast-paced environment while managing simultaneous projects.

Benefits
When you join Softheon, you will:

• Have an opportunity to add value to a diverse team of innovative professionals
• Rise to new challenges everyday
• Receive competitive salary and career growth opportunities

Softheon is an equal opportunities employer. We strongly believe that employing a diverse workforce is key to our success. We make recruitment hiring decisions based on each candidate's experience and skills. We value your passion to make healthcare affordable, accessible, and plentiful.
ABOUT US:
As a leading software development company, Softheon offers the decision to work remotely or in-office. Softheon earned multiple placements on the Inc. 5000 in recent years due to its rapid growth. Softheon's rich benefits offerings include unlimited PTO, 401(k) matching, and 80% of health care premiums paid.
Founded in 2000, Softheon's Software-as-a-Service (SaaS) and Business Process-as-a-Service (BPaaS) solutions solve complex challenges for health plans and government health agencies. Currently, Softheon's solutions serve 8 State agencies and over 80 health plans.
Issuers and consumers utilizing Medicaid, Medicare, and the ACA Marketplace benefit from Softheon's innovative technology that reduces administrative overhead and enhances user-experiences.
To find out more about Softheon please visit www.softheon.com .
To all recruitment agencies: Softheon does not accept agency resumes. Please do not forward resumes to Softheon employees or any other company location. Softheon is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company.