VP of Marketing

ABOUT CORRELATION ONE

Correlation One is an education technology company whose mission is to create equal access to the jobs of tomorrow.  

We have developed an innovative model for education that eliminates traditional barriers to opportunity. We run training-to-jobs programs that are 100% free for learners, financed by enterprises that train or recruit program graduates. This model aligns incentives between the education provider, learner, and employer, where everyone wins when the learner–who is typically a working adult from an underrepresented background–gets hired.

Our flagship programs include Data Science for All, our data science reskilling program for individuals from historically underrepresented groups, and Amazon Career Choice, our analytics training program for frontline warehouse workers.

Our model is not just more equitable, but it is also more scalable than traditional approaches.  Our expert network of industry leaders, teachers, career coaches and mentors and our virtual teaching platform allows us to run programs for 10,000+ learners in 10+ countries, and we plan to grow 10x+ in the next three years.

Correlation One helps organizations develop workplace literacy and fluency to drive in-house data transformations and make the most of their technology investments. Our clients include over 50 blue-chip companies such as Amazon, Walmart, Citadel, Morgan Stanley, EY, Citi, Target, Prudential, and Johnson & Johnson. These businesses work with us to train their own employees, to recruit our program graduates, and to proactively access and invest in talent from diverse communities. We also partner with governments to build and deploy displaced worker reskilling programs in the Middle East and Latin America.

We are proud to be a LinkedIn Top 50 Startups of 2022 and Fast Company’s World Changing Idea winner. Join us as we build the workforce development platform of the future!  

ABOUT THE ROLE

Correlation One is seeking a Vice President (VP) of Marketing to develop and execute a strategic marketing vision and roadmap that drives growth and helps the company meet its business objectives. As a member of our leadership team, this person will leverage their proven track record of B2B demand generation and product marketing success to support our sales efforts and increase customer acquisition. The VP of Marketing will also help to establish our brand identity and category leadership, by defining clear market positioning and creating compelling content that communicates our value proposition and differentiates Correlation One in the marketplace. The VP will oversee a small team of marketing professionals that will grow over time and should be comfortable being a hands-on resource in our lean startup environment. Consistent with our culture, this leader should be passionate about their craft, transparent in their communications and bold when it comes to facing challenges and taking risks.

RESPONSIBILITIES

• Develop, manage and execute a comprehensive marketing strategy and tactical plans to meet and exceed the company’s revenue goals
• Lead B2B demand generation in close partnership with Sales to drive a predictable, scalable pipeline and revenue growth 
• Establish go-to-market plans and materials for specific products and solutions that engage our target audiences and accelerate opportunities in current and future markets
• Support B2G sales enablement as needed
• Determine, analyze and share KPIs related to marketing impact and performance, including reporting against forecasted results on a regular basis
• Create brand assets and content that tell Correlation One’s story and position the company as a trusted leader in the workforce development space
• Effectively convey Correlation One’s differentiation in the market based on a thorough understanding of our customers, competitors and our category
• Direct, mentor and continue to expand the team responsible for demand generation, product marketing, content creation, sales support and all brand assets and communications
• Work closely with Sales, Product, Technology and Account Management leadership teams to ensure that marketing priorities are aligned with broader enterprise value drivers
• Contribute as an active member of the leadership team generating and developing ideas, providing constructive feedback, and partnering to determine company-wide priorities and maintain company culture

RELEVANT EXPERIENCES

• 10+ years as a leader in B2B marketing with proven, quantifiable results 
• Prior experience selling data-related solutions or workplace transformation products preferred 
• 7+ years in management roles, with a pattern of building, developing and retaining high-performance teams
• Deep experience planning and managing demand generation programs that leverage cross-channel tactics and produce high-quality sales opportunities resulting in exponential revenue growth
• Understanding of the sales cycle and complexity of selling into larger enterprises
• Demonstrated expertise in product marketing including developing positioning, messaging and packaging for B2B products and directing successful product rollouts to customers and prospects 
• Analytical leader who develops and tracks against forecasts and who leverages performance metrics, market analysis and customer insights for key decisions
• Previous success in building a brand to establish credibility and awareness 
• Exceptional written, oral, interpersonal and presentation skills
• Past experience in a B2B startup a plus

• In addition, you:
• Have a bias for action and lead like an owner
• Are looking to make an impact and like working autonomously
• Prefer transparency and are open to feedback
• Thrive in the ambiguity and pace of a startup environment

How we support our people 

• Insurance or subsidies based on country
• Retirement plan based on country 
• Unlimited Time Off, with a minimum time off recommendation 
• 10 company-paid holidays
• Official company-wide holiday for the last week of the calendar year 
• Access to free data skills training through our programs
• A company culture that empowers individuals and embraces diversity through its core mission

The compensation range for this position is specific to location and takes into account the wide range of factors that are considered in making compensation decisions. These factors include (but are not limited to) location, experience, education and skill sets. A reasonable estimate of the current base salary range is $200,000 - 250,000. Please note that the shared range is specific to the United States. The range only reflects the base salary and does not reflect bonus, equity or benefits.

Correlation One’s Commitment 

Correlation One is proud to be an Equal Opportunity Employer and is committed to providing equal opportunity for all employees and applicants. Correlation One provides a work environment free of discrimination and harassment. Employment decisions at Correlation One are based solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate.  We encourage applicants to bring their unique skills, experiences, and outlook to our work environment. 

Correlation One is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Correlation One strives to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected].