VP of Marketing

Improvado is revolutionizing the way RevOps in large enterprises access and use data. Headquartered in San Diego, with teams stretching globally, we are united by our passion for transforming marketing technology.

Our cutting-edge, no-code revenue data platform simplifies marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. By centralizing data from hundreds of marketing and sales sources, we empower our clients to track cross-channel performance, calculate complex metrics, and attribute revenue to specific touchpoints.

As a rapidly scaling Series A startup that raised $30 million in funding, we're proud to partner with globally recognized brands such as ASUS, Illy, Activision, H&R Block, and many others. Our diverse team of curious, open, and hard-working individuals is committed to cultivating a fast-paced, agile culture that values personal and professional growth.

About the role

We are seeking a dynamic and results-driven Vice President of Marketing to join our innovative team. Lead the global marketing organization to drive demand generation, pipeline growth, and brand awareness within Enterprise and Mid-Market brands (our core ICP). Develop and execute data-driven marketing strategies across all channels to deliver against goals & KPIs.

If you are a visionary leader passionate about creating and executing comprehensive marketing strategies, we invite you to be a key player in shaping Improvado's success. Join us in revolutionizing the way enterprise businesses harness the power of data and make a significant impact on the future of AI technology.

Responsibilities

• Build and lead a high-performing marketing team, attracting, developing, and retaining top talent
• Develop and implement a cohesive marketing plan to drive pipeline growth in our core ICP
• Oversee all lead generation activities, including content marketing, SEO, paid advertising, social media, email marketing and our BDR team
• Set ambitious, yet achievable goals and KPIs for all marketing initiatives
• Measure and track campaign performance, making data-driven decisions to optimize results
• Develop and own the company's brand identity and messaging
• Ensure consistent brand messaging across all marketing channels
• Define company and product positioning
• Manage the marketing budget effectively, allocating resources strategically
• Prepare regular reports and presentations on marketing metrics for the CRO, CEO
• Conduct market analysis to identify challenges and opportunities for growth
• Define target audience segments and continuously refine buyer personas
• Provide guidance and ideas to organize effective marketing events
• Participate in the quarterly and annual planning of the company’s objectives
• Build relationships with media and stakeholders through creative PR strategies

Qualifications

• Prior experience as a VP of Marketing, Marketing Director in a B2B SaaS space with a proven track record of success targeting Enterprise and Mid-Market Brands
• Ability to build and lead high-performing teams
• Proven experience designing and implementing successful marketing campaigns that deliver pipeline growth
• Strong analytical skills and experience with marketing data and analytics tools
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership skills
• Excellent communication, presentation, and storytelling skills
• Strong project management skills
• Data Obsessed and highly analytical
• Strategic mindset, with an ability to make complex decisions
• Experience in building and scaling marketing teams in a high-growth environment
• Solid knowledge of ABM, marketing analytics
• SQL knowledge is a bonus

What We Offer

• Remote-first environment
• Competitive compensation, base & variable
• Stock options
• Medical, and dental benefits
• 401K plan
• Unlimited PTO
• 13 paid holidays
• Professional development reimbursement

Improvado is an Equal Employment Opportunity employer. It is our policy to provide equal opportunity to all employees and applicants and to prohibit any discrimination because of race, color, religion, sex, national origin, age, marital status, sexual orientation, genetic information, disability, protected veteran status, or any other consideration made unlawful by applicable federal, state or local laws. The foundation of these policies is our commitment to treat everyone fairly and equally and to have a bias-free work environment.

If you are interested in applying for employment with Improvado and need special assistance or an accommodation to apply for a posted position contact us at: [email protected]

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