VP of Marketing

Meet AppSumo

AppSumo is the first place entrepreneurs start. We help small businesses become Sumo-sized by promoting great software at awesome prices. We’ve helped launch thousands of top B2B tools like Mailchimp, Evernote, Intercom, and Dropbox just to name a few.

At AppSumo, we believe work doesn’t have to suck. We love helping entrepreneurs build a lifestyle they’re passionate about. And that includes you.

The foundation of our culture is treating teammates like adults. This is a place where we actually encourage you to have a side hustle and develop your career at AppSumo. You’ll learn everything about starting and growing a business here—and get paid to do it.

We’re on a mission to open the doors of entrepreneurship to everyone. You in?

Why this is your dream job:

As VP of Marketing, you’ll be diving into the intricacies of AppSumo’s consumer behavior, employing data-driven insights to refine our campaigns and maximize their impact, all while enhancing brand exposure and market presence.

• Develop and executive full-funnel marketing strategies to attract, engage, and retain customers

• Develop and implement robust retention strategies to enhance customer loyalty and increase customer lifetime value

• Identify synergies between different channels (Email, Paid Media, Affiliate, etc.) to enhance overall marketing performance

• Enhance brand exposure through innovative marketing campaigns, and targeted initiatives while maintaining consistent brand messaging across all marketing efforts

• Define KPIs to measure the effectiveness of marketing campaigns

• Analyze data, derive insights, and make data-driven decisions to optimize marketing strategies

Past experience:

• Bachelor’s degree in Marketing, Business, or related field

• 10+ years of experience in marketing, with a focus on full-funnel strategies, buyer journey mapping, and retention initiatives

• Proven track record of successful marketing campaigns and initiatives in e-commerce or marketplace environments

• Strong expertise in content strategy, creation, and distribution across various marketing channels, with a keen eye for storytelling and brand messaging

• Highly analytical with a strong understanding of ROI and how to prioritize initiatives based on data

• Proven ability to enhance brand exposure and awareness through innovative marketing initiatives, strategic partnerships, and consistent messaging

• Excellent leadership skills and experience scaling and developing a team of high-performing marketing professionals (minimum 8+ years in a people management role previously)

• Solid communication and interpersonal skills, with the capacity to effectively convey strategic marketing plans and ideas to the larger team

The benefits:

• Health insurance through Blue Cross Blue Shield, plus vision, dental, life insurance, and mental health services for you and your loved ones

• 401(k) matching

• 100% remote work model—work from home or the office

• Open vacation (PTO) policy (plan to make your Slack status a “🌴” at least one week per quarter)

Unique perks to take care of you:

• Freedom to have a side hustle (we don’t treat that word like it’s Voldemort)

• Free access to all the software and tools in the AppSumo marketplace

• An invite to our annual all-expenses-paid company trip (think Costa Rican Resort, not teambuilding at Generic Corporate Venue #84)

• Flexible hours that let you start late or take that midday power nap

• Access to our dog-friendly, snack-packed office in Austin

• Free lunch once a week, all the gear you need and work that actually makes an impact

Ready to join us?

Individuals seeking employment at AppSumo are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.