VP of Marketing

Title: VP, Marketing 

Reporting To: Chief Growth Officer 

Preferred Location: United States

Job Overview:  

As our VP of Marketing, you will develop and execute comprehensive branding, marketing and social strategies that aligns with our overall business goals and objectives. The ideal candidate is an experienced full-stack marketer who can scale a marketing organization within a startup through growth. You should have extensive people management experience, including having managed a creative team, a track record of developing successful marketing plans that drive growth, revenue, and customer acquisition, and the ability to work collaboratively with cross-functional teams, senior leadership, and external stakeholders. 

Responsibilities:  

• Develop and execute a comprehensive marketing strategy aligned with the company's overall business goals and objectives. 
• Manage and lead the marketing, creative, and communications teams, providing guidance and mentorship to achieve performance targets. 
• Oversee the marketing budget, making sure that resources are allocated effectively across various channels and campaigns to achieve maximum ROI. 
• Collaborate across disciplines to understand the target customer and effectively communicate the company's value proposition to the market 
• Drive customer acquisition strategies and optimize conversion funnels to maximize customer growth and revenue with focus on social channels 
• Continuously optimize marketing campaigns and tactics using data-driven insights, testing and iterating to improve performance and drive growth. 
• Implement effective customer retention initiatives, including loyalty programs, personalized marketing campaigns, and customer engagement strategies. 
• Utilize customer data and segmentation to tailor marketing efforts and improve targeting and personalization. 
• Build and manage relationships with external partners, agencies, and vendors to execute marketing programs and campaigns. 
• Develop and manage the company's content marketing strategy, ensuring that all messaging is consistent, on-brand, and aligned with the company's overall positioning. 
• Collaborate with cross-functional teams to ensure marketing efforts align with broader company goals and provide regular updates to senior leadership. 
• Continuously assess the competitive landscape and identify opportunities for differentiation and competitive advantage in the market. 
• Build and lead a high-performing marketing team, providing guidance, mentorship, and professional development opportunities. 
• Foster a collaborative and results-oriented culture, encouraging innovation, creativity, and accountability within the team. 
• Travel Requirement: Up to 25% 

Requirements:  

• 10+ years of senior-level experience, including people management experience. 
• Deep understanding of ecommerce industry trends, digital marketing strategies, and customer behavior. 
• Demonstrated experience managing end-to-end marketing initiatives from strategy development to execution and measurement. 
• A track record of driving innovation and building best-in-class customer experiences for consumer brands 
• Strategic, curious, and data-driven 
• Expertise in creating and implementing innovative marketing strategies that drive customer acquisition and retention. 
• Loves a good challenge with an unflappable drive 
• Brings energetic, thoughtful leadership with a desire to manage and expand a winning team. 
• Ability to work collaboratively with cross-functional teams to understand market trends and identify new growth opportunities. 
• Proven ability to work with creative teams 
• Demonstrated experience in brand management, customer acquisition, retention, and revenue growth. 
• Proficient in using marketing analytics tools and platforms to measure performance and drive data-driven decision-making. 
• Strong analytical skills to make data-driven decisions to optimize performance and ROI. 
• Excellent communication skills to effectively communicate marketing strategies and results to internal and external stakeholders. 

Pay Transparency: 

Please refer to the salary range provided for the role. The actual compensation will be dependent on a variety of job-related competencies which may include work experience, education, technical skill level, and geographic location.  

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You may request reasonable accommodation by contacting [email protected].  

Additional Information: For U.S. Roles Only 

We believe entrepreneurship can happen anywhere. With that, most of our roles are 100% remote and will require you to travel for team offsites and company events. We are open to remote hires from all U.S. states except Hawaii and Alaska.  

Employees are eligible to take advantage of some of our benefits such as;  

• Medical, Dental, and Vision.  
• Virtual medical and mental health appointments.  
• Health Advocates to provide support between the insurance company, the doctor, and you, to help you navigate complex insurance and medical questions.  
• Life and disability insurance, both long and short-term. 
• Employee Assistance Programs, accidental insurance, hospital indemnity insurance, and critical illness insurance. 
• Unlimited paid time off for exempt individuals and 15-days for non-exempt employees.
• We observe 10 paid company holidays, 4 mental health days, and 2 days for local charity work or volunteering. 
• Employees are also eligible for paid parental leave plus a paid transitional period to ease new parents back into the workplace.   

 If you are interested in joining our team at Foundry, please use this link to share your resume with us. You are more than welcome to include a cover letter if you’d like, however we know you are busy being a superhuman and do not require it.  

Our Promise: 

Foundry believes that the long-term success of our organization starts from within, our people. Our goal is to curate a workforce that is diverse, equitable, and inclusive, echoing that same sentiment throughout our brand acquisitions, vendor partnerships, and advisors. We welcome talent from all backgrounds, ages, abilities, and want a mix of people to bring new ideas to the table to help us concur our mission: growing great brands. Foundry is an equal-opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity, or expression, pregnancy or caregiver status, veteran status or any other status. We will do our part to set each individual at Foundry up for success, providing reasonable accommodations to participate in the job application and each member’s career journey during their tenure here, to perform essential job functions and receive any additional benefits and privileges of employment necessary. Foundry supports visa sponsorship; sponsorship opportunities may be limited to certain roles and skill sets.