VP of Marketing

Job Title: VP of Marketing

Reporting to: Chief Revenue Officer

Location: Minneapolis, MN or Remote

About Us:

Sezzle is a leading technology company specializing in financial, payments, and retail solutions. We are known for our innovative solutions and commitment to excellence. With our headquarters located in Minneapolis, MN, we serve both consumers and merchants in the United States and Canada, providing cutting-edge technology solutions that transform the idea of what fintech can do. Only one in three millennials own a credit card, and the vast majority of millennials possess a subprime credit score or no score at all. To address these problems, Sezzle has built a payment platform that increases purchasing power for consumers by offering interest-free installment plans at online stores. This increase in purchasing power for consumers leads to increased sales and basket sizes for the numerous eCommerce merchants that currently work with Sezzle.

Job Summary:

We are seeking a dynamic and experienced VP of Marketing to lead our marketing efforts and drive the growth and success of our brand. As the VP of Marketing, you will play a pivotal role in developing and executing strategic marketing initiatives, building brand awareness, and driving customer acquisition and engagement. This is an excellent opportunity to join a fast-paced, innovative company and make a significant impact on our business.

Responsibilities:

• Develop and implement comprehensive marketing strategies to drive customer acquisition, increase brand visibility, and meet revenue targets.

• Lead and manage a high-performing marketing team, providing guidance, mentorship, and performance feedback.

• Create and execute multi-channel marketing campaigns, including digital advertising, content marketing, social media, email marketing, SEO, and events.

• Collaborate with cross-functional teams to align marketing initiatives with business goals and ensure a consistent brand message across all channels.

• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and translate insights into actionable marketing strategies.

• Oversee the creation and production of marketing collateral, including website content, blog articles, videos, infographics, and presentations.

• Monitor and analyze marketing performance metrics, track campaign effectiveness, and make data-driven decisions to optimize marketing initiatives and improve ROI.

• Manage relationships with external agencies and vendors, ensuring high-quality deliverables and effective collaboration.

• Stay updated on industry trends, emerging technologies, and best practices in marketing, and integrate them into the company's marketing strategies.

• Develop and manage the marketing budget, allocating resources effectively and maximizing ROI.

• Cultivate strong partnerships and collaborations with influencers, industry associations, and strategic partners to enhance brand reach and exposure.

Qualifications:

• Bachelor's degree in marketing, business, or a related field. MBA preferred.

• Proven track record of at least 8 years in marketing, with a minimum of 3 years in a leadership role.

• Experience in the fintech, financial services, retail, or e-commerce industries is highly desirable.

• Deep understanding of digital marketing channels, including SEO, SEM, social media, content marketing, and email marketing.

• Strong analytical skills and ability to use data-driven insights to inform marketing strategies and decision-making.

• Demonstrated experience in developing and executing successful multi-channel marketing campaigns.

• Excellent leadership and team management skills, with the ability to motivate and inspire a diverse team.

• Exceptional written and verbal communication skills, with a keen eye for detail and a creative mindset.

• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.

• Proficiency in marketing automation tools, CRM platforms, and analytics software.

• Proactive, results-oriented, and adaptable, with a passion for innovation and staying ahead of industry trends.

Compensation:  

The typical base pay range for this role across the U.S. is USD $175,000 - $220,000 per year. Sezzle has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate’s primary work location. Individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time.

To Apply:

Please submit your resume and a cover letter detailing your relevant experience and qualifications. In your cover letter, please also include your salary expectations. Only shortlisted candidates will be contacted.

What Makes Working at Sezzle Awesome? 

At Sezzle, we are more than just brilliant engineers, passionate data enthusiasts, out-of-the-box thinkers, and determined innovators; we are skilled musicians, yogis, cyclists, chefs, golfers, dog-lovers, and rock-climbers. We believe in surrounding ourselves with not only the best and the brightest individuals, but those that are unique and purpose-driven in all that they do. Our culture is not defined by a certain set of perks designed to give the illusion of the traditional startup culture, but rather, it is the visible example living in every employee that we hire. 

Sezzle provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state and local laws