VP of Media

Company Overview

Idea Evolver is a healthcare technology and media company passionate about enhancing access to healthcare products and information. Our prestigious roster of healthcare clients includes AstraZeneca, United Therapeutics, Horizon Therapeutics, Bluebird Bio, Taiho Pharmaceuticals, and Petros Pharmaceuticals.

Position Overview

Idea Evolver is in search of a dynamic and visionary Vice President (VP) of Media. The role demands an individual who possesses a blend of leadership prowess, strategic foresight, and a profound understanding of the evolving media landscape, particularly in the healthcare sector. This pivotal position will oversee a multifaceted media department, providing guidance to teams responsible for data science insights, client strategy, SEM, and digital clinical trial recruiting, and media buying. Key responsibilities include:

• Spearheading the development and execution of media strategies that align with company goals and objectives.
• Collaborating with executive leadership to define the media department's vision, ensuring it supports the company's broader vision and strategic goals.
• Proactively engage with pharmaceutical companies and other potential
  clients, leveraging strategic insights and innovative media solutions to
  secure new projects and contracts, ultimately increasing the media
  department's revenue.
• Mentoring and nurturing media teams, fostering an environment of continuous learning and innovation.
• Engaging with key healthcare clients to understand their strategic needs and tailor our offerings accordingly.
• Staying on top of industry trends, ensuring Idea Evolver remains at the forefront of media innovation in the healthcare sector.
• Analyzing new business and technology growth areas with the intent of addressing key market/customer needs and profitable growth.
• Overseeing the financial aspects of the media department, including budgeting, forecasting, and ensuring a favorable ROI on media initiatives.
• Building and maintaining relationships with key media partners and stakeholders.
• Ensuring adherence to industry regulations and ethical guidelines in all media endeavors.
• Driving continuous improvement initiatives, ensuring the media department is agile, efficient, and effective.

Qualifications

• Bachelor’s Degree required; a Master's Degree in Media, Business, or a related field is a plus.
• 10+ years of experience in media, with at least 5 years in a leadership capacity.
• Proven experience in executing media strategies effectively, especially within the healthcare sector.
• Strong understanding of SEM, media platforms, analytics and emerging technologies.
• Proven ability to lead and mentor media teams to achieve departmental and company goals.
• Demonstrated ability to collaborate across departments to drive media initiatives and align with broader organizational objectives.
• Solid analytical, communication, and operational skills.
• Experience with digital clinical trials is a desirable asset.
• Data science experience or familiarity is a plus.

Compensation and Benefits:

• Competitive Salary.
• Health and wellness benefits.
• 401k with company matching.
• 20 paid days off plus holidays.