VP of Product Marketing

Office Headquarters: Lower Manhattan, NY (in-office three days a week)

• The U.S. Government agencies we work with have contracts that require all personnel working on their corresponding contracts to have U.S. citizenship - do you meet this requirement?

We are seeking a VP of Product Marketing to lead our product marketing function and drive the growth of our business at Accrete AI. As the VP of Product Marketing, you will be responsible for developing and executing product marketing strategies that increase brand awareness, drive demand, and generate revenue. You will work closely with the executive team, product management, sales, and marketing to develop messaging, positioning, and go-to-market strategies that differentiate our products in a competitive landscape. Strong preference for candidates with experience in working with public sector clients.

This position will report directly to the Chief Product Officer.

Accrete is an AI prime defense contractor with the U.S. government that creates AI software, enabling its customers to make better decisions, faster. Accrete is on a mission to create AI so powerful it amplifies human reasoning and enables enterprises to grow in previously unimaginable ways. Prior to launching Accrete in 2017, Prashant Bhuyan, Accrete's Founder and CEO, spent over a decade in high-frequency trading where he and a core team experimented with and developed AI technology that ultimately became the early underpinnings of Accrete.

Accrete's solutions enable the Department of Defense to predict covert behavior from foreign adversaries seeking to influence the supply chain; the U.S. Air Force to identify vulnerabilities in microprocessor firmware; major music labels to identify superstars before competitors; auto dealers to automatically generate marketing content from vehicle feature lists; employee benefits brokers to identify the shortest path to the hottest leads; and more.

To learn more about Accrete, please visit our website: Accrete.ai

Responsibilities:

• Lead the development and execution of product marketing strategies that support the growth of our business.
• Develop and communicate a deep understanding of the market, including customer needs, preferences, and buying behaviors.
• Lead the development of product positioning and messaging that resonates with target customers and differentiates our products in the market.
• Create go-to-market strategies for new products and features, including launch plans, messaging, and content.
• Manage product launches together with cross-functional teams to ensure they are successful.
• Collaborate with product management to define product features and benefits that align with market needs and customer preferences.
• Analyze and report on product performance including data on customer usage, market trends, and competitive activity to inform product development decisions and drive growth.
• Conduct market research to understand customer needs, preferences, and buying behaviors.
• Develop marketing collateral, including sales decks, data sheets, case studies, and white papers.
• Work closely with sales to enable them to effectively sell our products and services through the creation of sales tools, scripts, training materials, product demos, and other resources.
• Measure and report on the effectiveness of marketing programs and campaigns.
• Develop strong relationships with key stakeholders across the organization, including product management, sales, and customer success.
• Manage and lead the product marketing team providing feedback, coaching, and creating development plans to help team members grow.

Requirements

• Bachelor's degree in marketing, business, or a related field. MBA preferred.
• 10+ years of experience in product marketing, with a proven track record of developing and executing successful go-to-market strategies.
• Strong understanding of B2B technology products and markets. An understanding of AI technologies is preferred.
• Strategic thinker able to develop long-term plans that align with company goals and objectives.
• Creative thinker able to develop innovative marketing campaigns that sound out in a crowded market.
• Customer-first mentality ensuring we understand and meet customer needs and preferences.
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to work effectively in a fast-paced, collaborative environment.
• Proven leadership skills in managing and leading cross-functional teams.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.

The base salary range for this position is: $180,000 - $200,000 USD

Benefits

We offer a competitive salary, benefits package, and opportunities for growth and advancement within the company. If you are an innovative and results-driven leader, we encourage you to apply for this exciting opportunity.

Accrete is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.