VP of Retention

About the role and why it’s unique:

• You will own and oversee Retention strategy through the management of VIP, Bonusing, Promotions and CRM
• You will design and drive the strategy of a unique loyalty program including customer Bonuses and Promotions that drives growth, engagement, and retention of our customers
• Build, scale, and manage key elements of an innovation loyalty program that will ensure increased customer acquisition and retention
• Work closely with the Marketing leadership Executive teams and play a significant role in shaping the company's strategic initiatives
• You will lead the development and execution of innovative, breakthrough and data-driven retention strategies to drive loyalty/retention, sales growth, and brand advocacy across all Underdog products
• Work within a matrixed, cross-functional team across multiple, highly complex projects focused on driving the quality of engagement amongst customers and prospects
• Build and maintain relationships with key stakeholders across teams, fostering alignment on special project efforts

Who you are:

• Proven experience (10+ years) in a customer marketing or adjacent role, preferably with background in customer analytics, retention marketing, CRM or customer strategy
• Deep understanding of retention and acquisition marketing best practices and automation tools
• Data-driven decision-maker with a strong desire to analyze and further improve company performance
• Robust experience in concepting initiatives, managing projects with little direction, and driving measurable results in a fast-paced environment
• This individual will understand lifecycle marketing and the value created through differentiated loyalty offerings. They will be passionate about launching new touchpoints that will create a deep level of engagement as well as enthusiastic member retention
• To be successful in this role, you must have a deep understanding of customer service, loyalty programs, and account management
• Excellent communication and interpersonal skills

Even better if you have:

• Mobile app experience
• Real money gaming and or retail experience
• Passion for sports

Our targeted compensation rate for this position is between $210,000 and $240,000, depending on experience, plus equity. Think your skills are exceptional and warrant higher pay? Apply anyway! If we agree, we're willing to negotiate.