VP, Product Marketing

What You’ll Do:

We are looking for a VP, Product Marketing to lead our expanding product portfolio narrative. In this role you will work hand-in-hand with product and business leadership to inform our product roadmap based on customer needs and market trends, while differentiating our offering to drive competitive advantage, revenue, and market share.You will lead a team of product marketing experts responsible for developing sales enablement materials. You have two or more of the following experiences: strong pharmaceutical marketing, AdTech and/or digital advertising experience. You have proven ability to translate complex products into simple benefits-driven value propositions and narratives. You are highly collaborative, have experience leading a team in a fast-paced hybrid environment and do not shy from rolling up your sleeves and contributing when needed.

• Work closely with client services and sales teams to refine and represent the “voice” of DeepIntent’s agency and brand clients while cultivating empathy for their needs across the company
• Contribute to the long-term product vision and strategy based on a deep understanding of customer needs, market and user research, competitive landscape, and DeepIntent’s business goals and strategy
• Work closely with marketing, sales, product management, engineering and analytics teams  to craft the go to market (GTM) plans for our expanding product portfolio and new features
• Oversee product marketing’s activation of product go to market plans, such as value prop, sales collateral, product FAQ, internal and external training
• Develop differentiated value propositions and narratives to help our customers understand how our healthcare advertising platform products solve for some of the biggest healthcare marketing challenges they face
• Work closely with product and sales teams to develop product beta programs.
• Lead competitive intelligence gathering, articulate competitive differentiators, and craft objection handling
•  Enrich and evolve our people and capabilities. Foster a healthy work environment and continuously develop high potential talent within the team

Who You Are:

• 12+ years of relevant work experience in a product marketing organization in a programmatic/Adtech/SaaS company 
• 5+ years of experience directly managing others
• Experience with pharmaceutical marketing
• Experience working in a sales-driven organization
• Strong understanding of digital and cross-platform measurement platforms
• Demonstrated experience managing and growing teams in a hybrid environment
• Experience with digital technologies, B2B marketing, multi-screen media, and multi-screen TV
• Both technically and business savvy to interface and inform product roadmap
• Strong written and verbal communications skills at a senior leadership level
• Self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big and fast while paying careful attention to details

Salary Range: $200K-260K

While the role is based in NYC, we are open to candidates who are remote and willing to work in EST and travel to NYC for periodic business meetings.