VP, Product Marketing

Company Description

Therapy Brands is the leading provider of software and services for mental health professionals. Our software solutions are used by more than 30,000 therapy practices, ranging from small independent practitioners to large enterprise organizations, for mental, behavioral, and rehabilitative therapy. Our purpose-built practice management, electronic medical records, e-prescribing, and billing solutions enable clients to spend more time with patients, get paid faster, and deliver better treatments. Learn more at www.therapybrands.com.

Job Description

We are seeking an experienced and dynamic Senior Director of Product Marketing to lead our product marketing team. This role will have responsibility for strategy and execution of product marketing across our portfolio of healthcare SaaS solutions. The ideal candidate will have a proven track record in product marketing within the healthcare IT or SaaS sectors, demonstrating the ability to drive product adoption, market penetration, and revenue growth. This role requires a strategic thinker who can also roll up their sleeves to write and develop compelling content, lead cross-functional teams, and champion our products. 

Responsibilities:

• Develop and execute a comprehensive product marketing strategy that aligns with Therapy Brands' overall business goals, focusing on market expansion, product adoption, and customer satisfaction. 
• Develop and own product positioning documents that clearly articulate the value proposition, business benefits, and differentiators. 
• Lead market research efforts to identify market needs, customer segments, and competitive landscapes to inform product positioning, messaging, and go-to-market strategies. 
• Collaborate closely with product management, sales, and customer success teams to ensure cohesive messaging and successful product launches and adoption. 
• Support the demand generation team with content and tools to generate leads and accelerate the sales pipeline. 
• Develop compelling content and sales enablement materials, including presentations, case studies, product sheets, and web content, to articulate the value proposition of our products to different audiences. 
• Write thoughtful and engaging content for the website, including product pages, blogs, and white papers. 
• Measure and analyze the effectiveness of product marketing initiatives and adjust strategies based on data-driven insights. 
• Foster strong relationships with key industry influencers, partners, and customers to amplify our market presence and product visibility. 
• Lead, mentor, and grow the product marketing team, fostering a culture of excellence, collaboration, and continuous improvement. 

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred. 
• 10+ years of product marketing experience, with at least 5 years in a leadership role, specifically within the SaaS and healthcare IT sectors preferred. 
• Demonstrated success in developing and executing strategic product marketing plans that have achieved measurable business results. 
• Deep understanding of the healthcare IT market, including regulatory environments, customer needs, and competitive dynamics. 
• Exceptional communication and presentation skills, with the ability to articulate complex concepts to diverse audiences. 
• Strong analytical skills and experience with marketing metrics and KPIs. 
• Proven ability to lead and inspire cross-functional teams in a fast-paced and evolving environment. 

Additional Information

While we have outlined some key qualities we typically seek, it is essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they are not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria. 

The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate - apply today and let's explore the exciting possibilities together! 

At Therapy Brands, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.

We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community. ​

While we have outlined some key qualities we typically seek, it is essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they are not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria. 

The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate - apply today and let's explore the exciting possibilities together! 

At Therapy Brands, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.

We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community. ​

​We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status. 

Therapy Brands is an equal opportunity employer.