VP, Research and Analytics

POSITION OVERVIEW 

The Vice President, Research and Analytics is an operational people leader whose teams drive client confidence and measure client outcomes, supporting profitable growth via strong campaign renewals and upsells. This individual will lead the Research and Analytics teams who analyze the sales impact of point-of-care (POC) marketing campaigns, assess the business impact for PatientPoint clients, and present results to help these clients decide how to improve the performance of future campaigns.  

We need a seasoned strategy and insights leader who excels in “storytelling,” who can connect dots and help influence a diverse set of clients – working to support new and continued investment in the Pont of Care channel and PatientPoint. As a situational leader, this new VP will prioritize business needs while engaging, developing, and inspiring internal talent.  

SCOPE OF RESPONSIBILITIES 

Program Impact – A critical aspect of this role is to collaborate with PatientPoint’s client-facing Sales teams, with clients (sales, marketing, analytics contacts), with ad agencies, and with data suppliers to measure, assess and report on PatientPoint campaign results and a case for continued program investment and optimization. This requires an ability to interpret multiple data sets, as well as apply industry insights and brand strategies to help craft a compelling story that convinces clients of PatientPoint’s value as a POC business-building tool. 

Technical Expertise – This individual must bring deep knowledge and experience in applying a wide range of research and analytic methodologies that will bring clarity and drive action. This team conducts qualitative and quantitative research on PatientPoint programs, develops campaign measurement strategies for OTC and consumer health and wellness brands, as well as conducts health outcomes studies for provider customers. This person must also stay ahead of the curve on trends/issues which may impact the POC industry, such as the increase adoption of marketing mix modeling, as well as finding unique and innovative ways to measure non-traditional Rx campaigns. 

Client Relationship Building – Be prepared to engage frequently and authentically with PatientPoint clients (Pharma, Biotech, HC Retail) to develop more strategic and consultative engagements and relationships. On a client-by-client basis, determine where to focus relationship-building efforts, based on who the key decision-makers might be, and based on who may need more conversation, day-to-day. Help PatientPoint continue to be a trusted ‘go-to advisor’ for clients across all their major POC business opportunities. 

Capabilities Development – PatientPoint prides itself in its strong commitment to measurement, transparency, and creative application of best-in-class industry tools (some proprietary, some third party). This IP adds value to both clients and the Company, and it sets PatientPoint apart from competitors. The Research, Analytics and Insights practice is continually innovating both its core solutions and incubating new ones. This VP will have an opportunity to make significant contributions to this body of work, by leveraging and deploying specialized capabilities, upon which they will build a firm-wide reputation as a SME in those areas. 

Data Management – Partner with PatientPoint IT, clients, and external data partners to identify and procure the data assets needed to enable Analytics and Measurement initiatives. Develop a keen understanding of all sources of data, optimize how data is organized and effectively utilized, and how initiatives are prioritized across the organization. 

Develop Team – Continue to help build and shape a highly-effective, organization—and capability—by hiring, training, motivating, and setting leadership direction for others within PatientPoint’s Analytics & Measurement teams. Define and nurture a collaborative and client-oriented team and model the optimal delivery behavior for others. Play a leadership role in the development of people. 

Collaboration – Work closely with PatientPoint Sales and Internal Support functions (i.e., Sales Enablement, Pricing, etc.) to support efforts to drive sponsor renewals, upsell where appropriate, and support pricing proposals. This is a team effort, and the more PatientPoint colleagues' partner together, the more likely the Company is to present and deliver successful solutions to our clients. This support may include research, proposal development, client pitch conversations, blinded case studies, white papers, and conference presentations. 

Vendor Management – PatientPoint wants to work with best-in-class partners. It is this leaders’ responsibility to continuously assess and evaluate the options in the market to provide independent impact analyses for our diverse client base of traditional pharm, OTC, CHW, Devices, Digital Therapeutics, Programmatic, as well as the Providers we serve. 

PERFORMANCE MEASURES 

• Revenue
• Client Satisfaction
• Quality Delivery
• Capability Enhancement

COMPENSATION & BENEFITS 

• Competitive Salary
• Annual Incentive Bonus
• 401(k)
• Comprehensive Healthcare Benefits
• Vacation/FTO

CANDIDATE PROFILE 

EXPERIENCE BASE 

Research, Insights, Analytics, BI – We are seeking skilled, highly strategic Market Research, Patient and Customer Insights, and Analytics and BI experts. We need someone who brings proven expertise in Marketing Mix Modeling, Media Effectiveness, Attribution Sciences, Matched Panel Testing, with an ability to assess a range of critical data and determine related business and financial outcomes (e.g., ROI, ROAS, Rx Lift) from a broad range of sales and marketing investments. 

Life Sciences Experience – This candidate must have deep, foundational experience working with Pharma and Life Science companies. Target companies include J&J, Pfizer, Merck, AbbVie, BMS, Abbott Labs, CVS, P&G, Pfizer, Amgen, Eli Lilly, et al. The key is having supported and advised business partners (Marketing, Sales) who were heavily invested in targeting and influencing both patients and Healthcare professionals (physicians, nurses, nurse practitioners, pharmacists, et al) at multiple points within the health care journey. 

Agency/Supplier Side – Ideally, we would like to engage prospects who started their career inside big Pharma (see point above) and migrated into a Healthcare agency or a world-class supplier of intelligence, analytics, or research for Pharma clients. Companies like IVQIA, Publicis Health, Initiative, IPSOS, Definitive Healthcare, Allscripts, McCann Health, IBM Watson, and others who provide insights and analytics that support media and marketing effectiveness for Pharma clients. 

Capability-Building – This role will require someone who knows how to identify the resources (people, technology, data) and capabilities required to deliver high quality solutions and services, identify where there may be gaps, and then build a plan to optimize, create or acquire those missing capabilities. 

Education – Ideally, BA or BS in Computer Science, Engineering, Mathematics, Statistics, Business, or a similar field. Additionally, advanced degrees, like a Masters (in a relevant area of study), or an MBA, would be an additional asset. That said, the priority for this role is bringing relevant experience, technical acumen, effective presentation skills, proof of business impact, and a great attitude. 

SKILL SET/FUNCTIONAL COMPETENCIES 

• Outcomes Focused (brings a true drive for results)
• Navigating Change (able to manage constant change, ambiguity, and occasional chaos)
• Strategic Thinking (impacts long-term strategic planning)
• Influence (persuasive, courageous, with gravitas and strong, executive presence)
• Business Problem Solving (diagnosis, framing, knowledge, recommendations)
• Leveraging Assets (getting results through others, across the organization, externally)
• Intellectual horsepower (highly analytical & strategic)
• Analytical and Strategic (data-driven, recognizes valuable data to pull trigger)
• Communication (tailoring content and purposeful communication)
• Knowledge Agenda Development (identify broad themes or learning gaps)
• Insight Generation (inductive reasoning, creativity, risk tolerance, business judgement)
• External Marketplace Focus (articulates consumer trends & the competitive landscape)

Location: Cincinnati Preferred. Will also consider Chicago, Indianapolis and Columbus.

Schedule: PatientPoint operates on a Hybrid schedule.