VP, Sportsbook and Customer Retention

Job Description
JOB SUMMARY:
Senior leader responsible for the customer retention strategy and a multi-million-dollar reinvestment budget for the Digital Sportsbook business. From strategic planning, through to state-level operations and execution, the VP is accountable to both digital and corporate marketing leadership teams for hitting customer and profitability KPIs.
The following are key responsibilities of the Vice President role:.

• Developing and implementing a long-term vision for customer retention. Covering all aspects of customers lifecycle from early-activation to long-term retention and seasonal reactivation.
• Accountable for delivery against revenue and profitability metrics, ensuring reinvestment is set to meet targets and maximize return.
• Create a communication strategy outline for the digital business.
• Embedding a culture of collaboration within the Customer Retention team, ensuring smooth working processes with CRM, analytics, digital operations, and product/tech colleagues.
• Setting and refining the strategy for launches into new markets. Working with other marketing departments to leverage media/partnership funds to deliver customer acquisition within defined parameters.
• Establish and develop a framework for investment testing and learning. Executed by the Customer Retention team in partnership with other teams.
• Oversee the execution of strategic plans, marketing spend and yield.

Provides guidance to the teams on the loyalty program, segmentation, and communication strategies

• Guides the promotions team, CRM, corporate and digital marketing teams to develop and finalize executional details of promotions and contests
• Approval of marketing briefs, creative strategy, and national promotions calendars.

Contributes to promotions team development, through:

• Pushing the team to create improvements in templates/processes in support of business needs
• Hiring, coaching, developing and mentoring Specialists, Coordinators, Managers to ensure best practices become incorporated within the team
• Working with peers within and across digital and other brick and mortar teams to ensure collaboration and best practice sharing

ESSENTIAL JOB FUNCTIONS:

• Lead organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
• Identify compliance risks and take actions necessary to eliminate or minimize risks.
• Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior.
• Create a compliance culture within the organization and foster an environment where team members feel comfortable reporting potential violations or misconduct.

EDUCATION AND EXPERIENCE:

• Bachelor's degree in Marketing or Economics;
• Minimum seven years of experience in a senior leadership position; sports betting and digital preferred
• Strong communication and organizational skills
• Creative, innovative problem-solving skills
• Ability to develop working relationships with peers and coordinate activities with operating departments
• Ability to analyze competitive information and internal financial information and develop plans with measurable results
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
• Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes

About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!